Articles

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

501    213

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

683    318

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

1245    456

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

1075    534

The effect of artificial intelligence on the sales graph in Indian market

Mithun S. Ullal, Iqbal Thonse Hawaldar, Suhan Mendon, Nympha Rita Joseph

4219    1777

The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Eddy Yunus, Daniel Susilo, Slamet Riyadi, Meithiana Indrasari, Teguh Dwi Putranto

4591    1853

Strategic policies for small and medium businesses in marketing through e-commerce

Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono, Eley Suzana Kasim

4319    1795

Prospects for innovations in marketing of economic educational services in Ukraine

Nadiia Lysytsia, Maryna Martynenko, Tamara Prytychenko, Oleksandra Gron, Maryna Us

4013    1516

Analysis of marketing mix: Nivea case study

Margarita Išoraitė

5296    14478

Coupons as effective and innovative marketing tool

Margarita Išoraitė

3838    2246