Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

741    562

The relationship of content and affiliate marketing strategies with varying shopping behaviours

Valavadra Sahu, Saroj Kumar Sahoo, Simran Babu, Sandhyarani Sahoo, Juraj Fabus, Miriam Garbarova

997    704

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2397    1601

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

3117    1568

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3340    1807

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

4448    1847

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

4010    4952

The effect of artificial intelligence on the sales graph in Indian market

Mithun S. Ullal, Iqbal Thonse Hawaldar, Suhan Mendon, Nympha Rita Joseph

7198    3188

The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Eddy Yunus, Daniel Susilo, Slamet Riyadi, Meithiana Indrasari, Teguh Dwi Putranto

7729    4015

Strategic policies for small and medium businesses in marketing through e-commerce

Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono, Eley Suzana Kasim

6654    2832