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Articles

Demystifying the potency of marketing strategies as a tool for creating competitive advantage in challenging times

Steven Kayambazinthu Msosa, Thembisa Charity Khuboni, Siyabonga Maphumulo, Bhekabantu Alson Ntshangase

1935    994

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DOI 10.9770/ird.2024.6.1(6)
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