Articles

Influence of social media use on HR marketing tools in recruitment

Michaela Procházková

459    460

Emotions and their impact on the brand: a neuroscientific analysis of trust and social media content sharing in generation Z

Radovan Bačík, Veronika Loumova, Štefan Gavura, Maria Tomasova, David Misko

1034    920

Market moves predictions using Retrieval-Augmented Generation (RAG) analysis of capital market expert opinions in social media

Dmitrii Gimmelberg, Alexey Belinskiy, Marta Głowacka, Sergei Korotkii, Valentin Artamonov, Iveta Ludviga

1434    906

Attention as a commodity in the world of disinformation and social media

Radoslav Ivančík, Pavel Nečas, Lucia Iľaščíková

1901    1189

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3331    1803

Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?

Petra Pártlová, Radim Dušek, Nikola Sagapova

3742    1913

The impact of social media marketing activities on green consumption intention: evidence from emerging countries

Osama Wagdi, Amal Seddik Afify, Atef Fathi Habib

5051    2258

Social media in the context of technology acceptance model

Igor Fedorko, Richard Fedorko, Beata Gavurova, Radovan Bačík

3827    2129