Articles

Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility

Abdelmoneim Ahmed Eltohamy, Shereen Aly Hussien Aly Abdou

1063    795

Content marketing, brand awareness, and customer loyalty in emerging market

Mamdouh Zaki Ahmed Ewis, Shereen Aly Hussien Aly Abdou

1955    893

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

2839    1395

From cleaner production to green competitive advantage: evidence from Egypt

Shereen Aly Hussien Aly Abdou

2378    1235

Egypt beyond COVID 19, the best and the worst-case scenarios

Mohamed Ramadan A. Rezk, Leonardo Piccinetti, Amr Radwan, Nahed M. Salem, Mahmoud M. Sakr, Anas Khasawneh

5679    3389

Obstacles and success factors for entrepreneurship: a comparative analysis between Egypt and Nigeria

Osama Wagdi, Amira Hasaneen

6555    2420