Articles

Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility

Abdelmoneim Ahmed Eltohamy, Shereen Aly Hussien Aly Abdou

1431    1146

Content marketing, brand awareness, and customer loyalty in emerging market

Mamdouh Zaki Ahmed Ewis, Shereen Aly Hussien Aly Abdou

2762    1470

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3334    1803

From cleaner production to green competitive advantage: evidence from Egypt

Shereen Aly Hussien Aly Abdou

2831    1612

Egypt beyond COVID 19, the best and the worst-case scenarios

Mohamed Ramadan A. Rezk, Leonardo Piccinetti, Amr Radwan, Nahed M. Salem, Mahmoud M. Sakr, Anas Khasawneh

6135    3690

Obstacles and success factors for entrepreneurship: a comparative analysis between Egypt and Nigeria

Osama Wagdi, Amira Hasaneen

7011    2817