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Entrepreneurship and Sustainability Issues Open access
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Articles

Content marketing, brand awareness, and customer loyalty in emerging market

Mamdouh Zaki Ahmed Ewis, Shereen Aly Hussien Aly Abdou

2762    1470

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DOI 10.9770/b4992425558

The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context

Ahmed S. Ajina

13475    4614

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DOI 10.9770/jesi.2019.6.3(32)
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