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Entrepreneurship and Sustainability Issues Open access
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Articles

Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility

Abdelmoneim Ahmed Eltohamy, Shereen Aly Hussien Aly Abdou

1428    1145

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DOI 10.9770/z3886537586

Content marketing, brand awareness, and customer loyalty in emerging market

Mamdouh Zaki Ahmed Ewis, Shereen Aly Hussien Aly Abdou

2758    1468

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DOI 10.9770/b4992425558

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3328    1802

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DOI 10.9770/jesi.2023.11.1(7)

From cleaner production to green competitive advantage: evidence from Egypt

Shereen Aly Hussien Aly Abdou

2829    1611

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DOI 10.9770/jesi.2023.11.1(5)
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