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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2022-05-10  |  Accepted: 2022-08-18  |  Published: 2022-09-30

Title

Emotional intelligence training as an intervention to diminish consumer materialism


Abstract

Research confirms the existence of links between a personality’s propensity for materialism, and various social and psychological ills: compulsive buying, poorer mental health, etc. The development of emotional intelligence (EI) helps to solve such issues. However, the creation of EI development programme is complex. In addition, sucg programmes developed tend to lack a clear EI model, are not differentiated according to specific participant problems (e.g., materialism), underestimate certain aspects of the change in the EI level, etc. Thus the purpose of the present paper is to present essential EI programme curriculum methodological guidelines and recommendations for the creation of a specialised materialism reduction programme. Results and conclusions. The curriculum must implement the following principles: adaptation according to the participant age and nature of the demonstrated behaviour (in this case – materialism); linking certain tasks to a practical application to develop real-life skills; establishment of objective criteria to assess the EI level and materialism changes at the end of training. The recommended format of the three-stage EI curriculum is: I. Development of self-awareness; II. Self-management training; III. Application of learnt emotional competencies in a group by modelling various situations relevant to participants. A qualified coach must provide ongoing feedback consisting of reinforcement and constructive criticism. Recommended EI training methods: discussion, modelling, role play, etc. Essential factors for the effectiveness of the EI curriculum: selection of motivated participants, coach competence, reliability, validity and objectivity of EI and materialism change measurement tools, transfer of tasks to real-life situations, and measurement of the impact stability after at least 3 months.


Keywords

emotional intelligence, consumer materialism, training


JEL classifications

M31 , D91 , D18 , I31 , P46


URI

http://jssidoi.org/jesi/article/998


DOI


Pages

328-343


Funding

This project has received funding from the Research Council of Lithuania (LMTLT), agreement No. S-MIP-20-12

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Antinienė, Dalia
Lithuanian University of Health Sciences, Kaunas, Lithuania https://lsmuni.lt
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Lekavičienė, Rosita
Kaunas University of Technology, Kaunas, Lithuania http://ktu.edu
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Rūtelionė, Aušra
Kaunas University of Technology, Kaunas, Lithuania http://ktu.edu
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Šeinauskienė, Beata
Kaunas University of Technology, Kaunas, Lithuania http://ktu.edu
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

10


Number

1


Issue date

September 2022


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1478  |  PDF downloads: 580

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