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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2022-04-05  |  Accepted: 2022-06-10  |  Published: 2022-06-30

Title

Impact of employee attitude on their pro-social behavior: a case study


Abstract

The authors investigate what factors impact employee attitude and how employee attitude shapes their behavior. They admit that pro-social behavior (PSB) is a consequence of internal market and learning orientation since it affects the attitude of front-line employees. Therefore, the article focuses on the internal market and learning orientation, enabling an organization's culture via employee attitudes. A survey was conducted to collect the data from managers and front-line employees at higher educational institutes in Pakistan. The findings of the study are that (1) the internal market orientation (IMO) has a positive influence on the pro-social behavior of front-line employees (FLE); (2) employee attitude mediates the effect of IMO on PSB, and (3) employee attitude mediates the effect of learning orientation (LO) on PSB. Implications of the obtained results and further research directions are also mentioned.


Keywords

internal marketing orientation, learning orientation, pro-social behavior, higher education, front-line employees, attitude, Pakistan


JEL classifications

M31


URI

http://jssidoi.org/jesi/article/979


DOI


Pages

416-426


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Čižo, Edmunds
Daugavpils University, Daugavpils, Latvia https://du.lv
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Awan, Raheel Amir
University of Lahore, Lahore, Pakistan http://www.uol.edu.pk
Articles by this author in: CrossRef |  Google Scholar

Ali, Rizwan
University of Lahore, Lahore, Pakistan http://www.uol.edu.pk
Articles by this author in: CrossRef |  Google Scholar

Abid, Nisar
University of Lahore, Lahore, Pakistan http://www.uol.edu.pk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

9


Number

4


Issue date

June 2022


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1881  |  PDF downloads: 829

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