Title
Exploring behaviour control and actual use of Massive Open Online Courses system management for education sustainability
Abstract
The effect of innovation diffusion theory (IDT) activities on the adoption of Massive Open Online Courses (MOOCs) system management for education sustainability was investigated in this research. The research extended the Technology Acceptance Model (TAM) with IDT. Therefore, the aim of this study is to investigate the factors that influence business students' perceived behaviour control and actual use of MOOCs system management for education sustainability. Structural equation modeling (SEM) was used to evaluate the hypothesized relationships basis of data collected from 235 business students at Majmaah University. Business Students' feedback was classified into eight factors and analyzed to see how they perceived about their perceived behaviour control and how they used MOOCs system management for education sustainability. The results showed a strong link between perceived compatibility, relative advantage, and perceived enjoyment, as well as perceived ease of use and usefulness. Perceived usefulness and perceived ease of use influenced positively business Students' attitudes toward use MOOCs, perceived behaviour control, and actual use of MOOCs system management for education sustainability. From the results, perceived compatibility, relative advantage, and perceived enjoyment all have a positive and important effect on perceived ease of use and usefulness of MOOCs, according to the findings. Business students' attitudes toward MOOCs, perceived behaviour control, and actual MOOCs system management for education sustainability use are all positively influenced by perceived ease of use and perceived usefulness.
Keywords
Innovation Diffusion Theory (IDT), Technology Acceptance Model (TAM), Massive Open Online Courses (MOOCs) system, management for education sustainability, Structural Equation Modeling (SEM)
JEL classifications
A20
URI
http://jssidoi.org/jesi/article/877
DOI
Pages
386-400
Funding
The author would like to thank Deanship of Scientific Research at Majmaah University for supporting this work under Project Number No. R - 2021 - 160This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License