Received: 2020-02-20  |  Accepted: 2020-12-10  |  Published: 2021-03-30


The effectiveness of funds spent on the campaign with regard to the results of the elections in the Slovak Republic


The research study thematically focuses on the effectiveness of financing selected campaigns of political parties in elections to the National Council of the Slovak Republic. The authors examined the relationship between the funds spent by selected political entities on the election campaign with regard to the final ranking in the electionsThe analysis confirmed a new trend of declining financial resources spent in the election campaign since the parliamentary elections in 2020, which occurred after the validity of legislation that limits the amount of money spent on the campaign in the Slovak Republic. The research also showed that the leaders and managers of political parties have not yet begun to focus on the effectiveness of the funds spent on the campaign, as they have to spend twice as much money on 1% of the election profits as two years ago. The authors recommend for campaign organizers use of the latest marketing methods and techniques to be able to more effectively convince potential voters in an increasingly challenging election campaign.


political party, finance, campaign, economics, Slovak Republic

JEL classifications

F50 , F68 , Z11






This research was carried out in the framework of the project KEGA 003TnUAD-4/2018: Innovation of methodological letters for teachers of civic education from the point of view of prevention of manifestations of extremism and education for democratic citizenship

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License


Lincényi, Marcel
Alexander Dubček University of Trenčín, Trenčín, Slovakia
Articles by this author in: CrossRef |  Google Scholar

Čársky, Jaroslav
Alexander Dubček University of Trenčín, Trenčín, Slovakia
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues





Issue date

March 2021

Issue DOI


ISSN 2345-0282 (online)


VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania


Google Scholar

Article views & downloads

HTML views: 350  |  PDF downloads: 235