Received: 2020-02-20  |  Accepted: 2020-12-10  |  Published: 2021-03-30

Title

The effectiveness of funds spent on the campaign with regard to the results of the elections in the Slovak Republic


Abstract

The research study thematically focuses on the effectiveness of financing selected campaigns of political parties in elections to the National Council of the Slovak Republic. The authors examined the relationship between the funds spent by selected political entities on the election campaign with regard to the final ranking in the electionsThe analysis confirmed a new trend of declining financial resources spent in the election campaign since the parliamentary elections in 2020, which occurred after the validity of legislation that limits the amount of money spent on the campaign in the Slovak Republic. The research also showed that the leaders and managers of political parties have not yet begun to focus on the effectiveness of the funds spent on the campaign, as they have to spend twice as much money on 1% of the election profits as two years ago. The authors recommend for campaign organizers use of the latest marketing methods and techniques to be able to more effectively convince potential voters in an increasingly challenging election campaign.


Keywords

political party, finance, campaign, economics, Slovak Republic


JEL classifications

F50 , F68 , Z11


URI

http://jssidoi.org/jesi/article/787


DOI


Pages

356-366


Funding

This research was carried out in the framework of the project KEGA 003TnUAD-4/2018: Innovation of methodological letters for teachers of civic education from the point of view of prevention of manifestations of extremism and education for democratic citizenship

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Lincényi, Marcel
Alexander Dubček University of Trenčín, Trenčín, Slovakia https://tnuni.sk
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Čársky, Jaroslav
Alexander Dubček University of Trenčín, Trenčín, Slovakia https://tnuni.sk
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Journal title

Entrepreneurship and Sustainability Issues

Volume

8


Number

3


Issue date

March 2021


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References