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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2026-03-20  |  Accepted: 2026-07-28  |  Published: 2026-09-30

Title

The relationship between business strategy and SMEs’ performance: does CSR matter? evidence from an emerging market


Abstract

This study aims to measure the relationship between business strategy and SMEs’ performance in the Kingdom of Saudi Arabia (KSA). In addition, we examine the moderating role of corporate social responsibility (CSR) on this relationship, focusing on prospector and defender strategies. Data was collected depending on questionnaires handed to SMEs in KSA with a response rate was 73.6% (184 of 250 questionnaires were received). Data was analyzed using descriptive and multivariate analysis. Results revealed a significant positive effect of business strategy on SMEs’ performance. CSR has a significant positive effect on SMEs’ performance. In addition, we found that CSR has a significant positive effect on the relationship between prospector strategy and SMEs’ performance. However, CSR has a significant negative effect on the relationship between defender strategy and SMEs’ performance. Additional analysis ensures that integrating CSR towards environmental, customers’ and employees’ perspectives with prospector firms enhances financial performance of SMEs. Integrating CSR towards customers with defender firms enhances SMEs’ performance. However, integrating CSR towards society, environment, and employees mitigates the positive effect of defender firms on SMEs’ performance. This study enriches literature in the field of business strategy and CSR in SMEs by focusing on the importance of integrating business strategy and CSR to enhance SMEs’ performance.


Keywords

Business strategy, CSR, financial performance, SMEs, KSA


JEL classifications

L14 , L26


URI

http://jssidoi.org/jesi/article/6685


DOI


Pages

323-339


Funding

The authors extend their appreciation to the Deanship of Postgraduate Studies and Scientific Research at Majmaah University for funding this research work through the project number (R- 2026-287).

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Alrobai, Fahad
Majmaah University, Al Majma'ah, Saudi Arabia https://www.mu.edu.sa
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Eissa, Aref M.
Majmaah University, Al Majma'ah, Saudi Arabia https://www.mu.edu.sa
Cairo University, Giza, Egypt https://cu.edu.eg
Articles by this author in: CrossRef |  Google Scholar

Diab, Ahmed
Prince Sultan University, Riyadh, Saudi Arabia https://www.psu.edu.sa
Beni-Suef University, Beni Suef, Egypt https://www.bsu.edu.eg
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Albaz, Maged M.
Majmaah University, Al Majma'ah, Saudi Arabia https://www.mu.edu.sa
Suez Canal University, Ismailia, Egypt https://suez.edu.eg
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Hamdy, Arafat
Majmaah University, Al Majma'ah, Saudi Arabia https://www.mu.edu.sa
Beni-Suef University, Beni Suef, Egypt https://www.bsu.edu.eg
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

14


Number

1


Issue date

September 2026


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 373  |  PDF downloads: 233

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