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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2026-03-30  |  Accepted: 2026-07-07  |  Published: 2026-09-30

Title

Impact of organisational reputation on companies’ revenues: an empirical study of selected entities in the Czech beverage market


Abstract

This study examines the relationship between corporate reputation and firm-level financial performance in the Czech beverage industry (CZ NACE 11070), with particular emphasis on digitally derived reputation indicators. The primary objective is to assess whether online reputation metrics can serve as meaningful predictors of revenue performance. The analysis initially considers the ten largest firms in the sector and subsequently focuses on four companies with sufficient and comparable data. Using a mixed-methods approach, the study integrates secondary financial data with primary reputation indicators, including Total Online Reputation (TOR) scores derived from indexed web content and online ratings, as well as Advanced Sentiment Analysis (ASA) scores based on sentiment polarity and intensity. Correlation and regression analyses reveal a strong positive relationship between corporate reputation and revenues, with TOR scores demonstrating a higher correlation (r = 0.841) than ASA scores (r = 0.749). These findings suggest that multifactorial reputation measures capture broader stakeholder perceptions and provide greater explanatory power for firm-level financial outcomes. The results highlight the strategic importance of systematic reputation management, particularly in consumer-oriented industries where digital visibility, trust, and perceptions of sustainability are critical. Despite limitations related to sample size and sector specificity, the study contributes empirical evidence supporting the integration of digital reputation analytics into managerial decision-making and performance evaluation frameworks.


Keywords

corporate reputation, beverage industry, revenues, total online reputation, advanced sentiment analysis


JEL classifications

L14 , L66 , H27


URI

http://jssidoi.org/jesi/article/6677


DOI


Pages

166-179


Funding

This article is one of the partial outputs of the currently implemented research grant VEGA 1/0110/24. This research was funded by the Institute of Technology and Business in České Budějovice, grant number IVSUPS2305.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Štofaníková, Zuzana
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
Articles by this author in: CrossRef |  Google Scholar

Pollák, František
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
Articles by this author in: CrossRef |  Google Scholar

Konečný, Michal
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

14


Number

1


Issue date

September 2026


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 323  |  PDF downloads: 228

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Funding: This article is one of the partial outputs of the currently implemented research grant VEGA 1/0110/24. This research was funded by the Institute of Technology and Business in České Budějovice, grant number IVSUPS2305. /jesi/article/6677

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