ESC
Web of Science
Entrepreneurship and Sustainability Issues Open Access Q1
Scopus - coverage starting with 2017 material
Received: 2015-05-20  |  Accepted: 2015-08-15  |  Published: 2015-09-30

Title

Coupons as effective and innovative marketing tool


Abstract

The article analyses concept of sales promotion, coupons theoretical aspects, coupons as effective sale promotion tools. Coupons for shopping are what the shoppers are mostly looking for. If you are not well familiar with these coupons available online, it is actually a special offer which gives you the flexibility to get a discount from your purchased product financially or in refund form. These coupons are very important in encouraging the buyers to buy the product and thus help the companies to increase the sales. Coupons now are considered as part of recent trends of major businesses to promote their sales. There are several benefits of using online shopping coupons including specially the time that you save.


Keywords

coupons, sales promotion, marketing


JEL classifications

M31 , M37


URI

http://jssidoi.org/jesi/article/63


DOI


Pages

104-113


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Išoraitė, Margarita
University of Applied Sciences, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

3


Number

1


Issue date

September 2015


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References