ESC
Web of Science
Entrepreneurship and Sustainability Issues Open Access Q1
Scopus - coverage starting with 2017 material
Received: 2019-08-22  |  Accepted: 2020-04-10  |  Published: 2020-06-30

Title

Green product competitiveness and green product success. Why and how does mediating affect green innovation performance?


Abstract

Among the global warming issue and production process using machinery and modern technology, these Batik SMEs still strongly exist. This research aims at empirically proving the influence of green product competitiveness and green product success on green product innovation performance through green product competitiveness and green product success as the mediating variable. This research employs a survey approach and questionnaire to collect information related to the research samples. The quantitative approach in this research is conducted by testing the research hypotheses. 223 respondents consisting of Batik SMEs’ owners/ managers in Yogyakarta, Indonesia are taken as the samples with a purposive sampling method. The hypotheses test results show positive and significant correlation between green product innovation and green product competitiveness and green product success. Green process innovation positively, significantly influences green product competitiveness and green product success. Green product competitiveness positively, significantly influences green innovation performance. Green process success positively, significantly influences green innovation performance.


Keywords

green product competitiveness, green product success, green product innovation performance


JEL classifications

M21 , M31 , Q01 , Q56


URI

http://jssidoi.org/jesi/article/572


DOI


Pages

3061-3077


Funding

The authors sincerely thank you to the Ministry of Research and Technology of Indonesia for endorsing the grand research project, and all the respondents who participated in finishing the survey.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Nuryakin, Nuryakin
Muhammadiyah University of Yogyakarta, Bantul, Indonesia https://www.umy.ac.id
Articles by this author in: CrossRef |  Google Scholar

Maryati, Tri
Muhammadiyah University of Yogyakarta, Bantul, Indonesia https://www.umy.ac.id
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

4


Issue date

June 2020


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 252  |  PDF downloads: 83

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