ESC
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Entrepreneurship and Sustainability Issues Open Access Q1
Scopus - coverage starting with 2017 material
Received: 2019-08-18  |  Accepted: 2019-12-10  |  Published: 2020-03-30

Title

Digital support to external sustainability communication in self-adhesive labelling industry


Abstract

The article presents results of empirical research conducted on companies in Europe in the field of paper production and processing, specifically in the field of production of self-adhesive laminate that is used for self-adhesive labels. The article is focused both on companies that either produce (category 1), or process (category 2) paper. The main goal was to understand, describe and compare content and extent of the digitally supported external communication, with a focus on the communication of sustainable development goals, supporting a transition to business models for sustainability. The article’s objective is to present some of the findings from this research to provide an overview of a degree of online external communication supported by digitalization and characteristics of the industry within the scope of sustainability and transition to business models for sustainability. External communication is focused on companies´ websites, GRI reports, annual corporate sustainability reports and participation in the Communication on Progress composed by the United Nations. The original research design combines relevant theory and content analysis to answer the later mentioned research questions. To conclude, digitally supported communication in the paper industry is intense in category 1, while category 2 seems to be less active in terms of both the intensity and the content. The article presents the theoretical background of the research, research design and methods, results, and conclusions presenting insights concerning the industry as well as the respective theory, introduced together with limitations and areas for future research.


Keywords

sustainability, communication, online communication, external communication, digitalization, business model, sustainable development goals


JEL classifications

M14 , M37 , Q23


URI

http://jssidoi.org/jesi/article/510


DOI


Pages

2109-2125


Funding

This paper was supported by the research project: The challenges of digital transformation in the context of globalization, which is founded by Specific Research of FBM BUT, grant number FP-J-19-5909.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Tesařová, Mariana
Brno University of Technology, Brno, Czech Republic https://www.vutbr.cz
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Krmela, Aleš
Brno University of Technology, Brno, Czech Republic https://www.vutbr.cz
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Šimberová, Iveta
Brno University of Technology, Brno, Czech Republic https://www.vutbr.cz
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Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

3


Issue date

March 2020


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References