ESC

Clarivate

JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2014-11-10  |  Accepted: 2015-01-05  |  Published: 2015-03-31

Title

Entrepreneuship and blog marketing


Abstract

Article analyse blog marketing theoreticla aspects. Blogging is no longer just an individual’s hobby; it has become an influential tool impacting sustainability of entrepreneurial activity. It has created an even playing field among businesses, allowing to compete with the Fortune 500 companies. You do not need millions of euros to maintain a blog; it simply requires someone educated in your field or even willing to do research in order to consistently update and educate your readers.In the presented paper blog marketing peculiarities are being discussed.


Keywords

entrepreneurship, blogs, blogs marketing, marketing


JEL classifications

M31 , M37


URI

http://jssidoi.org/jesi/article/48


DOI


Pages

171-178


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Išoraitė, Margarita
Vilniaus kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

2


Number

3


Issue date

March 2015


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 5753  |  PDF downloads: 3596

References