Received: 2019-05-14  |  Accepted: 2019-09-26  |  Published: 2019-12-15

Title

Sustainability orientation and sustainable entrepreneurial intentions of university students in South Africa


Abstract

Sustainability behaviour can be predicted by intentions. The study investigated the relationship between sustainability orientation (SO) and sustainable entrepreneurial intentions (SEI) of university students in South Africa. The study adopted a quantitative research design that involved the use of survey. The self-administered questionnaire method was used to collect data from the survey participants using the cross-sectional approach. The participants in the survey were final year undergraduate students of the Department of Business Management of two South African universities. Three hundred and one students participated in the survey. Reliability was measured using the Cronbach’s alpha. The data analysis methods for the study were descriptive statistics, correlation and regression analysis. The results indicated that SO is a predictor of SEI of university students. Limitations, areas for further study and recommendations to improve the SO of university students focus on passive and active teaching methods of sustainable entrepreneurship.


Keywords

sustainable entrepreneurship, sustainability orientation, sustainable entrepreneurial intentions, university, students, South Africa


JEL classifications

M10 , M13


URI

http://jssidoi.org/jesi/article/417


DOI


Pages

990-999


Funding

The research was supported by University of Limpopo, South Africa

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Fatoki, Olawale
University of Limpopo, Mankweng, South Africa https://www.ul.ac.za
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

2


Issue date

December 2019


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1390  |  PDF downloads: 648

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