ESC
Web of Science
Entrepreneurship and Sustainability Issues Open Access Q1
Scopus - coverage starting with 2017 material
Received: 2018-03-15  |  Accepted: 2018-10-22  |  Published: 2018-12-30

Title

Intentions to adopt ecopreneurship: moderating role of collectivism and altruism


Abstract

There is need to understand the importance of sustainability of economies by the students especially undergoing business education and look for avenues that provide support to sustainability, in which ecopreneurship is one. The current study examines the intentions to adopt ecopreneurship while extending theory of planned behavior model by including the dual moderating role of collectivism and altruism while taking developing country context as field of analysis. Data were collected from students of two universities located in a rural district and student participants of entrepreneurship training workshop. Results show that ecopreneurship is mainly driven by subjective norms and self-efficacy while attitude towards ecopreneurship become significant in presence of collectivism and altruism not otherwise. Similarly, the dual moderating role of collectivism and altruism has been identified by the significance of three-way interactions for attitude, subjective norms and self-efficacy with collectivism and altruism respectively.


Keywords

sustainability, ecopreneurship, collectivism, altruism, theory of planned behavior


JEL classifications

Q56 , L26 , D64


URI

http://jssidoi.org/jesi/article/235


DOI


Pages

517-537


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Saleem, Farida
University of Lahore, Lahore, Pakistan http://www.uol.edu.pk
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Adeel, Ahmad
University of Lahore, Lahore, Pakistan http://www.uol.edu.pk
Articles by this author in: CrossRef |  Google Scholar

Ali, Rizwan
University of Lahore, Lahore, Pakistan http://www.uol.edu.pk
Articles by this author in: CrossRef |  Google Scholar

Hyder, Shabir
COMSATS University Islamabad, Islamabad, Pakistan https://www.comsats.edu.pk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

6


Number

2


Issue date

December 2018


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 574  |  PDF downloads: 269

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