Received:
2018-02-15 | Accepted:
2018-05-20 | Published:
2018-06-30
Title
Sustainability of organization performance via management techniques
Abstract
The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones.
Keywords
sustainability of performance, management, customer relationship management, furniture market
JEL classifications
M31
URI
http://jssidoi.org/jesi/article/200
DOI
HAL
Pages
1031-1042
This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License
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