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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2025-10-10  |  Accepted: 2025-12-30  |  Published: 2026-03-30

Title

Green human resources management in agri-environmental sector: case from Serbia


Abstract

Green human resources management (GHRM) is becoming increasingly important for improving ecological sustainability, especially in the agri-environmental sector, but its application and effect are still under-researched. Because of this, this study investigates the perception and impact of GHRM practices in the agro-ecological sector in the Republic of Serbia using a mixed-methods approach. For this purpose, data were collected from 203 respondents from the public and private sectors, while quantitative data were analysed using the NVivo coding method and thematic mapping. Applied descriptive statistics, t-test and regression show that agri-environmental private organisations are more integrated with GHRM than public organisations (t=2.98; p<0.01). The results of regression analysis significantly confirm environmentally oriented behaviour of employees (β=0.632; p<0.001), explaining 46.8% of variance. Nvivo analysis extracts the six main thematic fields: green recruitment, training, performance appraisal, awarding, organisational culture, and outcomes. The results indicate strong dedication of organisations to environmental responsibility and highlight the importance of a qualitative and quantitative approach toward sustainable-oriented human resources management in the agri-environmental sector in Serbia.


Keywords

green human resources management, agri-environmental, agro-ecological, mix-method approach


JEL classifications

O15 , Q13 , J24


URI

http://jssidoi.org/jesi/article/1401


DOI


Pages

204-215


Funding

This research is supported by the Ministry of Science, Technological Development and Innovation of the Republic of Serbia by the Decision on the scientific research funding for teaching staff at the accredited higher education institutions in 2025 (No. 451-03-137/2025-03/200375 of February 4, 2025).

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Luković, Milica
University of Kragujevac, Kragujevac, Serbia https://kg.ac.rs
Articles by this author in: CrossRef |  Google Scholar

Pantović, Danijela
University of Kragujevac, Kragujevac, Serbia https://kg.ac.rs
Articles by this author in: CrossRef |  Google Scholar

Dudić, Branislav
Comenius University Bratislava, Bratislava, Slovakia https://uniba.sk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

13


Number

3


Issue date

March 2026


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 834  |  PDF downloads: 618

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