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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2025-09-18  |  Accepted: 2025-11-19  |  Published: 2025-12-30

Title

Intention to pay for environmental services: a case study of tourism enterprises in the Mekong Delta, Vietnam


Abstract

The study aims to analyze the factors influencing the intention of tourism enterprises in the Mekong Delta to pay for environmental services. The partial least squares structural equation modeling (PLS-SEM) was used to test the research hypotheses using data collected from 221 tourism enterprises in the Mekong Delta. The analysis conducted using SmartPLS 4.0 reveals that factors such as attitudes, subjective norms, perceived behavioral control, environmental concern, perceived green consumption, expectation of a good life, and government policies have a significant positive impact on the intention to pay for environmental services among tourism enterprises in the Mekong Delta. Based on these findings, the study provides implications and recommendations to encourage the intention to pay for environmental services among tourism enterprises in emerging economies like Vietnam. This study provides valuable insights for emerging economies to promote sustainable tourism development through environmental services.


Keywords

intention, Mekong Delta, payment for environmental services, PLS-SEM, tourism enterprise


JEL classifications

C38 , L83 , Q56


URI

http://jssidoi.org/jesi/article/1385


DOI


Pages

451-463


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Nguyen, Nam Danh
Thanh Dong University, Hai Phong, Vietnam https://thanhdong.edu.vn
Articles by this author in: CrossRef |  Google Scholar

Uong, Lan Ngoc Thi
Thanh Dong University, Hai Phong, Vietnam https://thanhdong.edu.vn
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

13


Number

2


Issue date

December 2025


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 812  |  PDF downloads: 634

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