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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2024-11-18  |  Accepted: 2025-01-25  |  Published: 2025-03-30

Title

Volunteer motives as a catalyst of the social economy


Abstract

Volunteering is a catalyst for developing well-being-oriented communities, which are fundamental to the social economy. The transition towards a social economy triggers questions about volunteer roles and the forces which drive them. The paper explores volunteers' motivations, attitudes, and expectations and volunteering as a catalyst for deploying the social economy concept. A survey was conducted among the volunteer community in Bulgaria, and 422 volunteers responded. The study shows that while each person has their motivations for participating in charitable activities, volunteers stand out for their desire to develop new skills, meet new people, belong to a specific community, and change society for the better. The analysis enriches existing views by identifying effective communication as key to attracting and retaining volunteers. Organisations must clearly explain their mission, be transparent about their goals and expectations, and create an environment where volunteers feel valued for their contributions. The obtained insights complement the existing theoretical knowledge in the field of social economy, human resources and motivation. They will also stress the need to develop policies to promote civic and corporate volunteering. The need for more in-depth research in managing voluntary organisations and, more specifically, managing voluntary human resources is emphasised.


Keywords

volunteers, volunteering, motivation, social economy, social responsibility


JEL classifications

L31 , B55


URI

http://jssidoi.org/jesi/article/1281


DOI


Pages

118-138


Funding

This paper is financed by the European Union-NextGenerationEU, through the National Recovery and Resilience Plan of the Republic of Bulgaria, project No BG-RRP-2.013-0001-C01.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Todorova, Ana
"Angel Kanchev" University of Ruse, Ruse, Bulgaria https://www.uni-ruse.bg
Articles by this author in: CrossRef |  Google Scholar

Kostadinova, Irina
"Angel Kanchev" University of Ruse, Ruse, Bulgaria https://www.uni-ruse.bg
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

12


Number

3


Issue date

March 2025


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1751  |  PDF downloads: 786

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