Received:
2024-11-18 | Accepted:
2025-01-25 | Published:
2025-03-30
Title
Volunteer motives as a catalyst of the social economy
Abstract
Volunteering is a catalyst for developing well-being-oriented communities, which are fundamental to the social economy. The transition towards a social economy triggers questions about volunteer roles and the forces which drive them. The paper explores volunteers' motivations, attitudes, and expectations and volunteering as a catalyst for deploying the social economy concept. A survey was conducted among the volunteer community in Bulgaria, and 422 volunteers responded. The study shows that while each person has their motivations for participating in charitable activities, volunteers stand out for their desire to develop new skills, meet new people, belong to a specific community, and change society for the better. The analysis enriches existing views by identifying effective communication as key to attracting and retaining volunteers. Organisations must clearly explain their mission, be transparent about their goals and expectations, and create an environment where volunteers feel valued for their contributions. The obtained insights complement the existing theoretical knowledge in the field of social economy, human resources and motivation. They will also stress the need to develop policies to promote civic and corporate volunteering. The need for more in-depth research in managing voluntary organisations and, more specifically, managing voluntary human resources is emphasised.
Keywords
volunteers, volunteering, motivation, social economy, social responsibility
JEL classifications
L31
, B55
URI
http://jssidoi.org/jesi/article/1281
DOI
Pages
118-138
Funding
This paper is financed by the European Union-NextGenerationEU, through the National Recovery and Resilience Plan of the Republic of Bulgaria, project No BG-RRP-2.013-0001-C01.
This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License
References
Akintola, O. (2011). What motivates people to volunteer? The case of volunteer AIDS caregivers in faith-based organisations in KwaZulu Natal, South Africa. Health policy and planning, 26(1), 53-62. http://doi.org/10.1093/heapol/czq019
Search via ReFindit
Andreasen, A., & Kotler, P. (2003). Strategic Marketing for non-profit organisations (7th Edition). Pearson.
Search via ReFindit
Bekkers, R. (2012). Trust and Volunteering: Selection or Causation? Evidence From a 4 Year Panel Study. Political Behavior, 34, 225-247. http://doi.org/10.1007/s11109-011-9165-x
Search via ReFindit
Delcheva, C. (2023). Проучване мнението на студентите от специалност „Социална педагогика“ за доброволческата работа [Prouchvane mnenieto na studentite ot spetsialnost „Sotsialna pedagogika“ za dobrovolcheskata rabota]. Pedagogika-Pedagogy, 95(3s), 74-86. http://doi.org/10.53656/ped2023-3s.07
Search via ReFindit
Gaja, Z., Blaž, P., & Andreja, A. (2024). Motivation types of volunteers, their personality traits and subjective well-being. Psihologija, 57(2), 199-214. http://doi.org/10.2298/PSI220623015A
Search via ReFindit
Gunn, R. (2023). 7 Strategies for Volunteer Recruitment. Rosterfy. https://www.rosterfy.com/blog/7-strategies-for-volunteer-recruitment
Search via ReFindit
Güntert, S.T., Wehner, T., & Mieg, H.A. (2022). Volunteer Work as a Matter of Motivation. In: Organisational, Motivational, and Cultural Contexts of Volunteering. SpringerBriefs in Psychology. Springer, Cham. http://doi.org/10.1007/978-3-030-92817-9_2
Search via ReFindit
Ivanova, E., & Nikolova, D. (2018). Мотивация за полагане на доброволен труд сред студенти [Motivatsiya za polagane na dobrovolen trud sred studenti]. Varna Medical Forum, 7(4), 260-262. https://tinyurl.com/32zvat8v
Search via ReFindit
Kitson, B. (2024). Adapting for success: Flexibility could hold the key to volunteer recruitment and retention. Pro Bono Economics. https://www.probonoeconomics.com/adapting-for-success
Search via ReFindit
Miyamoto, K., & Shiojiri, M. (2023). Volunteering for change: how to mobilise volunteers to drive local development. COGITO. https://oecdcogito.blog/2023/12/05/volunteering-for-change-how-to-mobilise-volunteers-to-drive-local-development/
Search via ReFindit
Newman, N. (2023). Overview and key findings of the 2023 Digital News Report. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023/dnr-executive-summary
Search via ReFindit
OECD (2008). Executive Summary. In A. Noya, & E. Clarence (Eds.), The Social Economy: Building Inclusive Economies, OECD Publishing, Paris. http://doi.org/10.1787/9789264039889-2-en
Search via ReFindit
OECD (2024). Unleashing the potential of volunteering for local development: An international comparison of trends and tools, OECD Local Economic and Employment Development (LEED) Papers, No. 2024/11, OECD Publishing, Paris, http://doi.org/10.1787/deab71bd-en
Search via ReFindit
Pavlov, D., & Ruskova, S. (2023). The role of entrepreneurial universities in supporting intergenerational family businesses. International Journal of Euro-Mediterranean Studies, 16(1), 51-72. https://ijems.emuni.si/index.php/home/issue/view/16-1/16-1
Search via ReFindit
Pearce, S., Kristjansson, E., Lemyre, L., & Takacs, T. (2023). Understanding the volunteer motivations, barriers and experiences of urban and rural youth: a mixed-methods analysis. Voluntary Sector Review, 14(2), 268-292. http://doi.org/10.1332/204080521x16418948258011
Search via ReFindit
Petrova, S, Rangelova, Z., & Laleva, K. (2018). Доброволчеството като възможност за подпомагане на професионалната реализация [Dobrovolchestvoto kato vazmozhnost za podpomagane na profesionalnata realizatsiya]. Health Economics and Management, 2(68), 32-38. https://doi.org/10.14748/hem.v68i2.5035
Search via ReFindit
Richards, M. (2019). Volunteering plays an essential role in contributing to our communities and it’s also good for businesses. https://www.linkedin.com/pulse/volunteering-plays-essential-role-contributing-our-its-richards
Search via ReFindit
Stukas, A., Hoye, R., Nicholson, M., Brown, K., & Aisbett, L. (2016). Motivations to Volunteer and Their Associations with Volunteers’ Well-Being. Non-profit and Voluntary Sector Quarterly, 45(1), 112-132. http://doi.org/10.1177/0899764014561122
Search via ReFindit
Sumner, J., McMurtry, J. J., & Tarhan, D. (2023). Growing Community Sustenance: The Social Economy as a Route to Indigenous Food Sovereignty. Canadian Journal of Non-profit and Social Economy Research, 14(S1), 106-121. http://doi.org/10.29173/cjnser535
Search via ReFindit
Taniguchi, H., & Marshall, G.A. (2014). The Effects of Social Trust and Institutional Trust on Formal Volunteering and Charitable Giving in Japan. Voluntas, 25, 150-175. http://doi.org/10.1007/s11266-012-9328-3
Search via ReFindit
TimeHeroes. (2023). Report: Summary of the results of a survey conducted as part of a public consultation for the drafting of a Law on the Promotion of Volunteering. In TimeHeroes.
Search via ReFindit
TimeHeroes. (2024). The organisation's official website. https://timeheroes.org/en/
Search via ReFindit
UN Volunteer (2022). What is not counted does not count: Global volunteering estimates. https://swvr2022.unv.org/chapter-2/
Search via ReFindit
Vaillancourt, Y. (2009). Social economy in the co-construction of public policy. Annals of Public and Cooperative Economics, 80(2), 275-313. http://doi.org/10.1111/j.1467-8292.2009.00387.x
Search via ReFindit
VolunteerMatch. (2023). 3 Marketing tips to reach volunteers at your non-profit. VolunteerMatch. https://blogs.volunteermatch.org/3-marketing-tips-to-reach-volunteers-at-your-nonprofit
Search via ReFindit
Volunteero. (n.d.). The roles of a volunteer. Volunteero. https://www.volunteero.org/knowledge-center/recruitment-onboarding/the-roles-of-a-volunteer
Search via ReFindit
Wilson, J., & Son, J. (2022). Volunteer Motivations. In: R. A. List, H. K. Anheier, & S. Toepler, (Eds.) International Encyclopedia of Civil Society. Springer, Cham. http://doi.org/10.1007/978-3-319-99675-2_9550-1
Search via ReFindit
Zahariev, B. (2018). Trust in non-governmental organisations in Bulgaria. Open Society Institute – Sofia. ISBN 978-954-2933-51-9. https://osis.bg/wp-content/uploads/2019/03/2018_12_20-Trust-NPO-ENG-final.pdf
Search via ReFindit
Zahariev, B., & Yordanov, I. (2023). Динамика на неправителствения сектор в България [Dynamics of the non-governmental sector in Bulgaria]. Open Society Institute – Sofia. https://osis.bg/wp-content/uploads/2024/03/NGO-Report-March-2024_ff.pdf
Search via ReFindit
Zhou, S., & Muscente, K. K. (2022). Meta-analysis of volunteer motives using the volunteer functions inventory to predict volunteer satisfaction, commitment, and behaviour. Non-profit and Voluntary Sector Quarterly, 52(5), 1331-1356. http://doi.org/10.1177/08997640221129540
Search via ReFindit
Zlatkova, A. (2008). Неплатеният труд като позитив на борбата с бедността – доброволен труд и доброволчество [Neplateniyat trud kato pozitiv na borbata s bednostta – dobrovolen trud i dobrovolchestvo]. Economic studies, 4, 83-108. https://www.iki.bas.bg/Journals/EconomicStudies/2008/2008_4/7_Zlatkova_f.pdf
Search via ReFindit