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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2024-05-18  |  Accepted: 2024-08-18  |  Published: 2024-09-30

Title

Determinants of changes in perception of the quality of dairy products by Polish consumers


Abstract

The quality of dairy products covers areas that independently determine preferences, purchasing behaviour and eating habits. The concept of a three-dimensional structure of food quality has been the subject of numerous analyses. Many authors emphasize that research on the consumer quality structure should show orthogonal quality areas and the importance of these areas for individual user segments. It can be assumed that a specific modification in the perception of the quality of food products occurred under the influence of the COVID-19 pandemic. The research examines a perception of the quality of dairy products in the Polish market after the COVID-19 pandemic. It is assumed that the obtained research results will allow the adaptation of previously existing quality management systems to the new conditions. The research was conducted in the third quarter of 2022 and involved a survey targeting residents across all 16 voivodeships of Poland. The survey results underwent principal components analysis using the Statistica 13.3 package. The number of principal components was determined using the Kaiser method and the percentage of explained variance method. Factor loadings were calculated post-rotation using the "normalized varimax" method proposed by Pieczonka (2009). According to research, the quality of dairy products, in the opinion of the Polish consumer, is a multidimensional concept. The most critical areas of the quality of dairy products for both women and men are their nutritional and health-promoting value. Consumers considered the elements of the highest importance to be freshness and naturalness, the absence of contamination and chemical additives, durability and essential organoleptic features, taste and smell.


Keywords

dairy products, quality structure, quality management, quality of dairy products, food quality, consumer


JEL classifications

Q12 , Q13


URI

http://jssidoi.org/jesi/article/1233


DOI


Pages

290-302


Funding

The research is financed by the Krosno State Academy of Applied Sciences Stanisław Pigoń’s Scholarship Fund in the academic year 2023/2024

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Baran, Jolanta
State Academy of Applied Sciences in Krosno, Krosno, Poland https://pans.krosno.pl
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Kowalczyk, Karolina
Rzeszów University of Technology, Rzeszów, Poland https://w.prz.edu.pl
Articles by this author in: CrossRef |  Google Scholar

Tereszkiewicz, Krzysztof
Rzeszów University of Technology, Rzeszów, Poland https://w.prz.edu.pl
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

12


Number

1


Issue date

September 2024


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2317  |  PDF downloads: 1103

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