ESC

Clarivate

JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2024-01-12  |  Accepted: 2024-04-18  |  Published: 2024-06-30

Title

Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies


Abstract

This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices.


Keywords

eco-marketing, competitive strategies, energy companies, company's costs


JEL classifications

M31 , Q56 , Z33


URI

http://jssidoi.org/jesi/article/1196


DOI


Pages

135-153


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Łęgowik-Małolepsza, Małgorzata
Częstochowa University of Technology, Częstochowa, Poland https://pcz.pl
Articles by this author in: CrossRef |  Google Scholar

Kollmann, Jaroslav
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
University of Žilina, Žilina, Slovakia https://www.uniza.sk
Articles by this author in: CrossRef |  Google Scholar

Chamrada, Daniel
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
University of Žilina, Žilina, Slovakia https://www.uniza.sk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

4


Issue date

June 2024


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2824  |  PDF downloads: 1550

References


Adigbole, E. A., Segun, E., Adegbola, E., Oladipo, O. & Samuel, F. (2023). Strategic Cost Management and Competitive Advantage in Selected Nigerian Manufacturing Companies. Nigerian Journal of Accounting and Finance. 14(2), 139-165.

Search via ReFindit


Ahmad, M., Ahmed, Z., Gavurova, B., & Oláh, J. (2022). Financial risk, renewable energy technology budgets, and environmental sustainability: is going green possible? Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.909190

Search via ReFindit


Ahmed, R. R., Streimikiene, D. & Zheng, X. S. (2021). The Impact of Proactive Environmental Strategy on Competitive and Sustainable Development of Organizations. Journal of Competitiveness. 13(4), 5-24. ISSN 1804-171X. https://doi.org/10.7441/joc.2021.04.01

Search via ReFindit


Ahsan, T., Mirza, S. S., Gull, A. A., & Majeed, M. A. (2023). How to deal with customer and supplier concentration to attain sustainable financial growth? The role of business strategy. Business Strategy and the Environment. ISSN 0964-4733. https://doi.org/10.1002/bse.3383

Search via ReFindit


Akbulut, B. (2020). The Ecological Economics of Economic Democracy. Ecological Economics, 176. ISSN 0921-8009. https://doi.org/10.1016/j.ecolecon.2020.106750

Search via ReFindit


Ali, B. J., & Anwar, G. (2021). Porter's Generic Competitive Strategies and its Influence on the Competitive Advantage. International Journal of Advanced Engineering, Management and Science, 7(6), 42-51. https://doi.org/10.22161/ijaems.76.5

Search via ReFindit


Ali, M. (2021). A social practice theory perspective on green marketing initiatives and green purchase behavior. Cross Cultural & Strategic Management. 28(4), 815-838. https://doi.org/10.1108/CCSM-12-2020-0241

Search via ReFindit


Alkhanak, E. N., Lee, S. P., Rezaei, R., & Parizi, R. M. (2016). Cost optimisation approaches for scientific workflow scheduling in cloud and grid computing: A review, classifications, and open issues. Journal of Systems and Software, 113, 1-26. https://doi.org/10.1016/j.jss.2015.11.023

Search via ReFindit


Amer, R. S. & Abdulwahhad, F. L. (2020). Achieving the Competitive Advantage by Using Customer Relationships Management (CRM). Polish Journal of Management Studies, 21(1). https://doi.org/10.17512/pjms.2020.21.1.05

Search via ReFindit


Androniceanu, A., & Sabie, O.M. (2022). Overview of green energy as a real strategic option for sustainable development. Energies, 15(22), 8573. https://doi.org/10.3390/en15228573

Search via ReFindit


Apanowicz, J. (2002). Diagnostic survey method. General Methodology, 70-72.

Search via ReFindit


Ardley, B. & Naikar, S. (2021). Competitive Strategy as Practice: Obtaining Differential Advantage in the SME. Open Journal of Business and Management, 9(1), 196-212. https://doi.org/10.4236/ojbm.2021.91011

Search via ReFindit


Biernacki, M. (2017). ELCC cost accounting and ecomarketing in enterprise operations,Research Papers Of Wrocław University Of Economics, No. 480, Cost accounting. Management accounting, Controlling, pp. 15-16.

Search via ReFindit


Chen, L. B., Wu, Q. & Jiang, L. (2022). Impact of Environmental Concern on Ecological Purchasing Behavior: The Moderating Effect of Prosociality. Sustainability, 14(5). https://doi.org/10.3390/su14053004

Search via ReFindit


Chowdhury, S. (2021). Green Marketing-A New Corporate Social Responsibility. ASM's International E-Journal of Ongoing Research in Management and IT. 1-8. ISSN 2320-0065.

Search via ReFindit


Civelek, M., Ključnikov, A., Kmeco, Ľ. & Hamarneh, I. (2021). The Influences of the Usage of Marketing Communication Tools on Innovations of the Functional Areas of Businesses: Perspectives for the Mining Industry. Acta Montanistica Slovaca, 26(4) 685-697. https://doi.org/10.46544/AMS.v26i4.08

Search via ReFindit


Cooke, F. L. (2008). Competition, strategy and management in China. Palgrave-Macmillan.

Search via ReFindit


Correia, E., Sousa, S., Viseu, C., & Larguinho, M. (2023). Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour. International Journal of Environmental Research and Public Health. https://doi.org/10.3390/ijerph20021356

Search via ReFindit


Crespo, N. F., Simões, V. C. & Fontes, M. (2020). Competitive strategies and international new ventures' performance: Exploring the moderating effects of internationalisation duration and preparation. Sage Journals, 23(2). https://doi.org/10.1177/234094442091633

Search via ReFindit


Croitoru, G., Oprisan, O., Robescu, V.O., Dumitrache (Serbanescu), A.- M., Hubel (Anghel), S.-R., Paraschiv (Ganea), G.I., Tudoran (Niculita), V.-I. (2021). Streamlining the Risk Management Process in the Framework of Sustainable Development and Projects to Increase the Competitiveness of Agricultural Holdings at the Level of Private Organisations. Transformations in Business & Economics, Vol. 20, No 2A (53A), pp.673-683.

Search via ReFindit


Czerwińska, M. & Jaśkiewicz P. (2009). The role of ecomarketing activities in the activity and development of enterprises, in: Sustainable development - aspects of the development of local communities, Development Initiatives Forum Foundation, Białystok, p. 11.

Search via ReFindit


Dobosz, M. (2004). Statistical analysis of research results, Akademicka Oficyna Wydawnicza EXIT, Warszawa.

Search via ReFindit


Dong, Y. (2023). Philosophical Research on Enterprise Innovation Ecology Based on a Human-Computer Interaction Mental Model. Sustainability, 15(3). https://doi.org/10.3390/su15032470

Search via ReFindit


Farrokhizadeh, E. & Oztaysi, B. (2022). Review of Descriptive Analytics Under Fuzziness. Intelligent and Fuzzy Systems, 505, 639-645. https://doi.org/10.1007/978-3-031-09176-6_71

Search via ReFindit


Faulkner, D. O., & Campbell, A. (2006). The Oxford handbook of strategy: a strategy overview and competitive strategy. Oxford University Press.

Search via ReFindit


Fernando, J. (2023). What Is Green Marketing? Definition, Example and How It Works. Sustainable Investing. Investopedia.

Search via ReFindit


Fong, Y. Y. & Huang, Y. (2019). Modified Wilcoxon-Mann-Whitney Test and Power Against Strong Null. American Statistician, 73(1), 591-608. https://doi.org/10.1080/00031305.2017.1328375

Search via ReFindit


Foster, B., Saputra, J. & Grabowska, M. (2020). Communication Strategy Planning in Influencing the Intention to Visit: an Implication to Marketing Management. Polish Journal of Management Studies, 22(1), 117-133. https://doi.org/10.17512/pjms.2020.22.1.08

Search via ReFindit


Gomes, J., Okano, M., & Otola, I. (2020). Creation of Indicators for Classification of Business Models and Business Strategies in Production Systems. Polish Journal of Management Studies, 22(2), 142-157. https://doi.org/10.17512/pjms.2020.22.2.10

Search via ReFindit


Gonzalez-Benito, J., Suarez-Gonzalez, J. & Gonzalez-Sanchez, D. (2022). Human resources strategy as a catalyst for the success of the competitive strategy: an analysis based on alignment. Personnel Review, 51(4), 1336-1361. https://doi.org/10.1108/PR-04-2020-0254

Search via ReFindit


Hair, J.F., Black, W.C., Babin, B.J., & Anderson, RE. (2014). Multivariate Data Analysis. 7th Edition, Pearson Education, Upper Saddle 525 River, 129, pp. 282-288.

Search via ReFindit


Hayati, N., Jaelani, E., Sopian, D., & Dewi, I. P. (2021). Analysis of Competitive Strategy to Create Sustainable Competitive Advantages Seen from the Nine Factor Model and Bacos Treacy Model. Journal of Physics: Conference Series. 1764. https://doi.org/10.1088/1742-6596/1764/1/012053

Search via ReFindit


Hedges, L. V., & Olkin, I. (2014). Statistical methods for meta-analysis. Academic press.

Search via ReFindit


Hemsworth, L. M., Rice, M., Hemsworth, P. H., & Coleman, GJ (2021). Telephone Survey Versus Panel Survey Samples Assessing Knowledge, Attitudes and Behavior Regarding Animal Welfare in the Red Meat Industry in Australia. Frontiers in Psychology. 12, 727-735. ISSN 1664-1078. https://doi.org/10.3389/fpsyg.2021.581928

Search via ReFindit


Hennart, J. F. (2005). Transaction costs theory and the multinational enterprise. The nature of the transnational firm, 79-126.

Search via ReFindit


Hodson, J. (2019). An ecological model of climate marketing: A conceptual framework for understanding climate science related attitude and behavior change. Cogent Social Sciences, 5(1). https://doi.org/10.1080/23311886.2019.1625101

Search via ReFindit


Hosseinzadeh, S, Rostamzadeh, R., Šaparauskas, J., & Kersuliene, V. (2021). The influence of innovation and marketing strategy on the market – oriented activities of the company: the decisive role of environmental dynamics. Acta Montanistica Slovaca, 26(4), 748-760. https://doi.org/10.46544/AMS.v26i4.12

Search via ReFindit


Islami, X., Mustafa, N. & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal. 6(3). https://doi.org/10.1186/s43093-020-0009-1

Search via ReFindit


Jabeen, R., Khan, K. U., Zain, F., & Atlas, F. (2023). Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image. Business Strategy and Development. https://doi.org/10.1002/bsd2.258

Search via ReFindit


Jagoda, A., Kolakowski, T., Marcinkowski, J., Cheba, K., & Hajdas, M. (2023). E-customer preferences on sustainable last mile deliveries in the e-commerce market: A cross-generational perspective. Equilibrium. Quarterly Journal of Economics and Economic Policy, 18(3), 853-882. https://doi.org/10.24136/eq.2023.027

Search via ReFindit


Jakubelskas, U., & Skvarciany, V. (2023). Circular economy practices as a tool for sustainable development in the context of renewable energy: What are the opportunities for the EU?. Oeconomia Copernicana, 14(3), 833-859. https://doi.org/10.24136/oc.2023.025

Search via ReFindit


Kaliyadan, F. & Kulkarni, V. (2019). Types of Variables, Descriptive Statistics, and Sample Size. Indian Dermatol Online J., 10(1), 82-86. https://doi.org/10.4103/idoj.IDOJ_468_18

Search via ReFindit


Karaeva, A., Ionescu, G., Cioca, L. I., Tolkou, A., Katsoyiannis, I., & Kyzas, G. (2023). Environmental sustainability for traditional energy small and medium enterprises. Environmental Science and Pollution Research, 30(16), 47822-47831. https://doi.org/10.1007/s11356-023-25718-x

Search via ReFindit


Kemp, S. E., Ng, M., Hollowood, T., & Hort, J. (2018). Introduction to descriptive analysis. Descriptive analysis in sensory evaluation, 1-39. https://doi.org/10.1002/9781118991657.ch1

Search via ReFindit


Klikovac-Katanić V. & Kosanović N. (2012). Implementation of Eco-Marketing During the Export of Food Products from Vojvodina. Agriculture & Forestry, 58(2), 97-109, Podgorica, p. 97.

Search via ReFindit


Kokoszka, K (2008). Ecological marketing in the enterprise. in: A. Graczyk (ed.), Environmental management in the enterprise (pp. 104–109). Wrocław: Wyd. Uniwersytetu Ekonomicznego.

Search via ReFindit


Kot, S., Ul, H., A. & Kozlovski E. (2019). Mediating Effect of Strategic Supply Chain Management on Social and Environmental Sustainability: Evidence from SMEs of Canada, Iran, and Turkey. International Journal of Supply Chain Management, 8(6), 105-117.

Search via ReFindit


Kronenberg J. (2007). Ecomarketing and its instruments, Acta Universitatis Lodziensis Folia Oeconomica 204, p. 93.

Search via ReFindit


Lauga, D. O., Ofek, E. & Katona, Z. (2022). When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly. Journal of Marketing Research, 59(6), 1252-1265. https://doi.org/10.1177/00222437221082076

Search via ReFindit


Li, Y., & Evans, S. (2019). Business Model Innovation for Eco-Efficiency: An Empirical Study. In: Ameri, F., Stecke, K., von Cieminski, G., Kiritsis, D. (eds) Advances in Production Management Systems. Towards Smart Production Management Systems. APMS 2019. IFIP Advances in Information and Communication Technology, vol 567. Springer, Cham. https://doi.org/10.1007/978-3-030-29996-5_17

Search via ReFindit


Lin, Y., Xue, B. & Wang, C. X. (2021). Concentration and diversification: components suppliers' strategy in utilising external knowledge. Innovation-Organization & Management, 23(4), 489-506. https://doi.org/10.1080/14479338.2020.1825088

Search via ReFindit


López-Serrano, M. J., Lakho, F. H., Van Hulle, S. W. H., & Batlles-delaFuente, A. (2023). Life cycle cost assessment and economic analysis of a decentralised wastewater treatment to achieve water sustainability within the framework of circular economy. Oeconomia Copernicana, 14(1), 103-133. https://doi.org/10.24136/oc.2023.003

Search via ReFindit


Maassen, C., Rovira, R. & Urbano, D. (2023). A Process Model for Sustainable Entrepreneurship: Evidence from a Highly Entrepreneurial European Region. Journal of Social Entrepreneurship. https://doi.org/10.1080/19420676.2023.2221262

Search via ReFindit


Madsen, TL. & Walker, G. (2015). Modern Competitive Strategy. McGraw Hill.

Search via ReFindit


Maffioli, E. M. (2020). Collecting Data During an Epidemic: A Novel Mobile Phone Research Method. Journal of International Development. 32(8), 1231-1255. ISSN 0954-1748. https://doi.org/10.1002/jid.3515

Search via ReFindit


Maksudunov, A. & Avci, M. (2020). The Color of the Future in Marketing is Green. Contemporary Issues in Strategic Marketing. 15(3), 225-254. https://doi.org/10.26650/B/SS05.2020.002.07

Search via ReFindit


Małys, Ł. (2023). The approach to supply chain cooperation in the implementation of sustainable development initiatives and company’s economic performance. Equilibrium. Quarterly Journal of Economics and Economic Policy, 18(1), 255-286. https://doi.org/10.24136/eq.2023.008

Search via ReFindit


Mongkol, K. (2021). A Comparative Study of a Single Competitive Strategy and a Combination Approach for Enterprise Performance. Polish Journal of Management Studies, 23(2), 321-334. https://doi.org/10.17512/pjms.2021.23.2.19

Search via ReFindit


Ogutu, H., El Archi, Y., & Dénes Dávid, L. (2023). Current trends in sustainable organisation management: A bibliometric analysis. Oeconomia Copernicana, 14(1), 11-45. https://doi.org/10.24136/oc.2023.001

Search via ReFindit


Oláh, J., Kovács, S., Virglerova, Z., Lakner, Z., Kovacova, M., & Popp, J. (2019). Analysis and comparison of economic and financial risk sources in SMEs of the Visegrad group and Serbia. 515 Sustainability, 11.7. 1853. https://doi.org/10.3390/su11071853

Search via ReFindit


Pilarczyk B. & Nestorowicz R., (2010). Ecological marketing of food products. Oficyna a Wolters Kluwer Business, Warszawa.

Search via ReFindit


Podda, P. A. & Harold, N. (2019). Corporate Environmental Responsibility: Advantages, Costs and Contradictions. 7th International Scientific Conference IFRS. 423-430.

Search via ReFindit


Popper, K. (2005). The logic of scientific discovery. Routledge. p. 66. https://doi.org/10.4324/9780203994627

Search via ReFindit


Popper, K. & Hansen, T. E. (2014). The two fundamental problems of the theory of knowledge, Routledge. p. 485. https://doi.org/10.4324/9780203371107

Search via ReFindit


Porter, M. E. (1998). Competitive Strategy. Techniques for Analysing Industries and Competitors.

Search via ReFindit


Porter, M. E. (2006). Competitive advantage. Achieving and sustaining better results, Helion, Gliwice, p. 27.

Search via ReFindit


Pułaska-Turyna, B. (2005). Statistics for economists, Difin, Warszawa.

Search via ReFindit


Rajput, N., Sharma, U., Kaur, B., Rani, P., Tongkachok, K., & Dornadula, VHR (2022). Current global green marketing standard: changing market and company branding. International Journal of System Assurance Engineering and Management, 13(1), 727-735. ISSN 0975-6809. https://doi.org/10.1007/s13198-021-01604-y

Search via ReFindit


Reddy, K. P., Chandu, V., Srilakshmi, S., Thagaram, E., Sahyaja, C., & Osei, B. (2023). Consumers perception on green marketing towards eco-friendly fast moving consumer goods. International Journal of Engineering Business Management. https://doi.org/10.1177/184797902311709

Search via ReFindit


Rosca, M.I., Tanase, L.D. & Morar, M.G, (2012). Small farmers from rural areas attitude on organic food. Ann. Univ. Oradea, Econ. Sci. Ser. July 1, 1209-1214.

Search via ReFindit


Ruschak, M., Caha, Z., Talíř, M., Konečný, M. (2023). The application of CSR in marketing communication and its potential impact on customer perceived value, Entrepreneurship and Sustainability Issues, 10(4), 223-244. https://doi.org/10.9770/jesi.2023.10.4(14)

Search via ReFindit


Schjoedt, L. & Bird, B., (2014). Control variables: use, misuse and recommended use, In: A. Carsrud, M. Brännback (Eds.), Handbook of research methods and applications in entrepreneurship and small business, Cheltenham: Edward Elgar, pp. 136-155. https://doi.org/10.4337/9780857935052.00013

Search via ReFindit


Sheth, J. N., & Parvatiyar, A. (2021). Sustainable Marketing: Market-Driving, Not Market-Driven. Journal of Macromarketing, 41(1), 150-165. https://doi.org/10.1177/0276146720961836

Search via ReFindit


Simionescu, M., Strielkowski, W., & Gavurova, B. (2022). Could quality of governance influence pollution? Evidence from the revised Environmental Kuznets Curve in Central and Eastern European countries. Energy Reports, 8, 809-819. https://doi.org/10.1016/j.egyr.2021.12.031

Search via ReFindit


Šimková, Z., Bednárová, L., Danda, R. & Derkawi, H.D. (2023). The rate of use of the Circular Economy in individual sectors. Acta Montanistica Slovaca, 28 (1), 13-26. https://doi.org/10.46544/AMS.v28i1.02

Search via ReFindit


Skare, M., Gavurova, B. & Rigelsky, M. (2024a). Transforming power of research and development on inequality and well-being: a European Union perspective within the circular economy framework. Humanit Soc Sci Commun, 11, 205. https://doi.org/10.1057/s41599-024-02650-0

Search via ReFindit


Skare, M., Gavurova, B., & Kovac, V. (2023b). Investigation of selected key indicators of circular economy for implementation processes in sectorial dimensions. Journal of Innovation & Knowledge, 8(4), 100421. https://doi.org/10.1016/j.jik.2023.100421

Search via ReFindit


Škare, M., Gavurova, B., & Porada-Rochon, M. (2024c). Digitalisation and carbon footprint: Building a path to a sustainable economic growth. Technological Forecasting and Social Change, 199, 123045. https://doi.org/10.1016/j.techfore.2023.123045

Search via ReFindit


Skare, M., Gavurova, B., & Rigelsky, M. (2023a). Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries. Journal of Business Research, 163, 113874. https://doi.org/10.1016/j.jbusres.2023.113874

Search via ReFindit


Skare, M., Gavurova, B., & Rigelsky, M. (2024b). Quantification of the impact of innovations in industry and infrastructure for sustainable circular economy production and consumption. Journal of Innovation & Knowledge, 9(1), 100456. https://doi.org/10.1016/j.jik.2023.100456

Search via ReFindit


Skowron-Grabowska, B. (2023). Innovativeness in Enterprise Strategies Value Creation and Innovation Multidimensionality. Management and Production Engineering Review, 14(3), 27-43. https://doi.org/10.24425/mper.2023.147188

Search via ReFindit


Solaiman, M., Osman, A., & Halim, M. S. B. A. (2015). Green Marketing: A Marketing Mix Point of View. International Journal of Business and Technopreneurship, 5(1), 87-98.

Search via ReFindit


Spulber, D. F. (2007). Global competitive strategy. Cambridge University Press. https://doi.org/10.1017/CBO9780511841651

Search via ReFindit


Stanisz, A. (2006). An accessible statistics course using STATISTICA PL on examples from medicine, volume 1, Basic Statistics. Statsoft, Kraków.

Search via ReFindit


Talíř, M. & Straková, J. (2023). Innovation of the production process of engineering companies in relation to business portfolio, Entrepreneurship and Sustainability Issues, 10(4), 118-134. https://doi.org/10.9770/jesi.2023.10.4(8)

Search via ReFindit


Ullah, R., Ahmad, H., Rizwan, S., & Khattak, M. S. (2022). Financial resource and green business strategy: the mediating role of competitive business strategy. Journal of Sustainable Finance & Investment. https://doi.org/10.1080/20430795.2022.2031850

Search via ReFindit


Urban, W., Krot, K., & Tomaszuk, A. (2023). A cross-national study of internationalisation barriers with reference to SME value chain. Equilibrium. Quarterly Journal of Economics and Economic Policy, 18(2), 523-549. https://doi.org/10.24136/eq.2023.016

Search via ReFindit


Vilkaite-Vaitone, N. & Skackaiskiene, I. (2019). Green marketing orientation: evolution, conceptualisation and potential benefits. Open Economics. 53-62. https://doi.org/10.1515/openec-2019-0006

Search via ReFindit


Vogel, C., Koutsombogera, M. & Costello, R. (2020). Analysing Likert scale inter-annotator disagreement. In Neur. Approach. Dynam. Sig. 513 Exchang, Springer, Singapore, pp. 383-393. https://doi.org/10.1007/978-981-13-8950-4_34

Search via ReFindit


Wang, C., Brabenec, T., Gao, P., & Tang, Z. (2021). The Business Strategy, Competitive Advantage and Financial Strategy: A Perspective from Corporate Maturity Mismatched Investment. Journal of Competitiveness, 13(1), 164-181. https://doi.org/10.7441/joc.2021.01.10

Search via ReFindit


Wang, Z. & Wang, L. X. 2019. Research on Ecological Marketing Strategy of Modern Enterprises-Take MI Company as an Example. Ekoloji. 28(107), 3593-3603.

Search via ReFindit


Wojnarowska, M. (2011). Consumer behavior in the context of eco-marketing, in: Marketing of the Future Trends. Strategies. Instruments Enterprise and Consumer in an Evolving Environment, University of Szczecin, Scientific Journals, No. 661, Economic Problems of Services, No. 73, Szczecin, p. 208.

Search via ReFindit


Yuan, Y., Wang, W. & Yin, S. H. (2021). Research on Ecological Compensation System: Based on Ecosystem Service Value. Fresenius Environmental Bulletin, 30(7A), 8950-8956.

Search via ReFindit


Zaremba, S. (2009). Ecological marketing, Wyd. Uniwersytetu Ekonomicznego, Wrocław, pp. 102-103.

Search via ReFindit


Zhang, Y. X., Gao, X. & Liu, S. K. (2022). Research on the Coordinated Development Mode of Enterprise Green Development and Economic Growth. Journal of Environmental Protection and Ecology, 23(2), 874-881. ISSN 1311-5065.

Search via ReFindit


Ziyadin, S., Kazbekova, K. Rysbayeva, B. & Shakbutova, A. (2019). The Concept of Ecological Marketing and Features of Its Application. Vision 2025. 11374-11379.

Search via ReFindit