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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2022-04-19  |  Accepted: 2023-11-04  |  Published: 2024-06-30

Title

Good practices of using Artificial Intelligence in the digitalization of higher education


Abstract

The present research is dedicated to the good practices of using AI in the overall digitalization of higher education. The primary objective is to identify good practices used by the universities in implementing AI technologies in their everyday life for edu-cational and administrative needs. At the same time, our additional goal is to understand the expectations of students for further im-plementation of AI in universities. We developed our research in 2 main stages: the first one – the collection and identification of good practices of universities with AI and digitalization, and the second one – is devoted to students' expectations. We conducted 25 inter-views with representatives of 18 Bulgarian universities responsible for digitalization. The second stage was to provide a survey among students (n=254). Our findings reveal that digitalization is one of the leading priorities for universities; most universities have specific strategic documents for digitalization. Several challenges are outlined for smooth digitalization: lack of sufficient resources (including financial, administrative capacity, etc.); unwell-prepared infrastructure (including lack of shared vision for the different systems used so far within the university); the emergence of various types of resistance (both in academic and administrative staff) etc. The signifi-cant advantage for universities using AI is seen in the improved quality of the educational process (including the introduction of new educational perspectives through new technologies), improved administrative service, and enhanced public image, which reflects an increased number of potential candidates.


Keywords

digitalization, Artificial Intelligence (AI), higher education institution, digital education


JEL classifications

M00 , M14 , M15 , O33


URI

http://jssidoi.org/jesi/article/1190


DOI


Pages

44-62


Funding

The present article is published with the financial support of the Bulgarian Science Fund, КР-06-Н 45/7 as of 08.12.2020.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Stoyanova, Tsvetana
University of National and World Economy, Sofia, Bulgaria https://www.unwe.bg
Articles by this author in: CrossRef |  Google Scholar

Angelova, Miglena
University of National and World Economy, Sofia, Bulgaria https://www.unwe.bg
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

4


Issue date

June 2024


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2832  |  PDF downloads: 2161

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