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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2023-09-10  |  Accepted: 2023-11-13  |  Published: 2023-12-30

Title

Senior tourism from the point of view of customers' preferences


Abstract

The ageing of the population has brought the concept of the silver economy to the economy and senior tourism to the tourism. This paper aims to evaluate seniors' preferences for tourism based on selected indicators in the context of various socio-economic characteristics. The perception of senior tourism was analysed based on a questionnaire survey. At the same time, we tested hypotheses regarding the relationship between seniors' socio-economic characteristics and travel preferences. Our research has shown that most seniors travel for relaxation, for health, i.e. visiting a spa or wellness centre, for culture or tourist activities. Less significant reasons for seniors to travel were to visit relatives, religion, shopping, social interaction, dining or business travel. Hypothesis testing revealed that men and women perceived length of stay, price of stay, discounts on visit, or motive or type of accommodation equally when planning a holiday. However, women plan holidays with more time in advance than men. Similar results were obtained by testing selected indicators in the context of respondents' place of residence - urban and rural. We did not observe any differences in holiday planning across age groups of respondents.


Keywords

senior tourism, population ageing, customer’s preferences


JEL classifications

Z32 , C12 , J14


URI

http://jssidoi.org/jesi/article/1136


DOI


Pages

199-214


Funding

This article is a part of the solution of the project VEGA 1/0466/21 " Evaluation of the quality of the business environment in Slovakia with an emphasis on entry into business in and the post-pandemic period" and part of the solution of the project KEGA 029UKF-4/2022 "Preparation of the structure and content of the subject, textbook and e-learning course " Entrepreneurial skills " for non -economic study programs with a focus on the online environment".

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Papcunová, Viera
Constantine the Philosopher University in Nitra, Nitra, Slovakia https://www.ukf.sk
Masaryk University, Brno, Czech Republic https://www.muni.cz
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Levický, Michal
Constantine the Philosopher University in Nitra, Nitra, Slovakia https://www.ukf.sk
Articles by this author in: CrossRef |  Google Scholar

Hudáková, Jarmila
Constantine the Philosopher University in Nitra, Nitra, Slovakia https://www.ukf.sk
Articles by this author in: CrossRef |  Google Scholar

Gelnická, Alexandra
Constantine the Philosopher University in Nitra, Nitra, Slovakia https://www.ukf.sk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

2


Issue date

December 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 557  |  PDF downloads: 283

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