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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2023-08-18  |  Accepted: 2023-10-15  |  Published: 2023-12-30

Title

Peculiarities of sensory marketing


Abstract

This article aims to provide a theoretical analysis of the primary sensory marketing types, tools and techniques. The methodological structure used in the study is based on theoretical descriptive, comparative, and analytical methods. The application of the qualitative approach is based on case analysis. The article examines the concept of sensory marketing and the types of technologies used. Qualitative research is original and innovative. It allows us to come to creative scientific insights, which can be instrumental in suggesting recommendations for improving the application of sensory marketing in practice. The results may have practical implications via benefits to the business and institutions provided by applying sensory marketing.


Keywords

sensory marketing, taste, touch, visual, scent, sound


JEL classifications

M30 , M31 , M37 , O40 , O50


URI

http://jssidoi.org/jesi/article/1127


DOI


Pages

67-78


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Išoraitė, Margarita
Vilniaus Kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Ambrusevič, Nikolaj
Vilniaus Kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

2


Issue date

December 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 467  |  PDF downloads: 290

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