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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2025) 1.5 Q3
Journal Citation IndicatorTM (2025) 0.25 Q4
Received: 2023-02-11  |  Accepted: 2023-06-10  |  Published: 2023-06-30

Title

Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores


Abstract

The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries, and data were obtained from a questionnaire. Essential research methods, such as analysis, synthesis, comparison, induction and deduction, were used in the presented research. Selected basic methods of descriptive statistics, normality tests and correlation coefficients were also applied. After evaluating the results of the questionnaire and verifying the research hypotheses, the expected conclusion regarding the apparent impact of COVID-19 on consumer purchasing and decision-making was confirmed. The hypothesis focused on buying behaviour in relation to gender (p = 0.03665), and economic status (p = 0.0407) was confirmed, manifesting a statistically significant relationship between these factors. A statistically significant relationship between age and buying behaviour during the COVID-19 pandemic was not confirmed (p > 0.05). The research's benefit is identifying changes in buying behaviour and consumer decision-making during the COVID-19 pandemic, which is crucial information, especially for entrepreneurs who can thus adjust their business activities to the current customer needs.


Keywords

consumer, consumer behaviour, wholesale, retail, COVID-19 pandemic


JEL classifications

D10 , D22 , L66 , R20


URI

http://jssidoi.org/jesi/article/1094


DOI


Pages

307-319


Funding

This research was supported by the project by KEGA project no. 027PU-4/2022 Digital transfer technologies into the innovation of professional methodology practice in the undergraduate preparation of students’ social work.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Čabinová, Veronika
University of Prešov, Prešov, Slovakia http://www.unipo.sk
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Gallo, Peter
University of Prešov, Prešov, Slovakia http://www.unipo.sk
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Dobrovič, Ján
Institute of Technology and Business in Prešov, Prešov, Slovakia https://www.vste.sk
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Balogová, Beáta
University of Prešov, Prešov, Slovakia http://www.unipo.sk
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Palinchak, Mykola
Uzhhorod National University, Uzhhorod, Ukraine https://www.uzhnu.edu.ua
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Journal title

Entrepreneurship and Sustainability Issues

Volume

10


Number

4


Issue date

June 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2964  |  PDF downloads: 1436

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