ESC
Clarivate

 
Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2022-10-15  |  Accepted: 2023-02-05  |  Published: 2023-03-30

Title

Analytical study of correlation between retail store image and shopping behaviour of Saudi Arabian consumers


Abstract

In the fast-moving consumer industry, consumers' behaviour is influenced by the brand's representative character and the first-hand experience after consuming goods. While many studies have been conducted to explore the fundamental characteristics of consumers' behaviour, the industry needs further analysis, which would benefit from formulating business strategies to bridge the gap between managers' imagination about the consumers' buying behaviour and the realities on the ground. This research aims to evaluate Saudi Arabian consumers' behaviour at supermarkets, hypermarkets, wholesale stores and Baqalas (local retail outlets). It identifies the representative character of product selling establishment in the image of consumers, examines differences between expectation and satisfaction and guides to formulate strategies to strengthen the relationship between expectation and consumers' satisfaction with a last objective of making companies financially viable. During the study, 625 consumers were interacted through a structured questionnaire from eight cities in Saudi Arabia, which has a multicultural political environment with a unique theological ambience with the progress of all sections of the society. Four store image criteria were set for examination: services, price, location and atmosphere, and convenience. The study says that a store's representative character varies considerably by the class of customers, i.e. gender, age, ethnicity and social stratification that affect customers' shopping decisions. By exploring the factors affecting consumers' decisions, the findings would play a pivotal role in providing valuable inputs to managers to improve the functional adequacy of supermarket, hypermarkets, wholesalers and even baqalas (local retail outlets) with an ultimate objective to makes their presence felt in the stiff competitive scenario of Saudi Arabia.


Keywords

retail store image, shopping frequency, store choice, supermarket, Baqala, consumer behaviour, retail strategy


JEL classifications

O35


URI

http://jssidoi.org/jesi/article/1057


DOI


Pages

123-132


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Rahman, Mohammad Naquibur
Umm Al-Qura University, Mecca, Saudi Arabia https://uqu.edu.sa
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

10


Number

3


Issue date

March 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1049  |  PDF downloads: 431

References


Aji, H.M. 2018. Factors Determining the Retail Patronage Behavior: The Case of Islamic Retail Store. Proceedings Paper .31st International-Business-Information-Management-Association Conference, Milan, ITALY APR 25-26, 2018 Edited by: Soliman, K.S. Innovation Management and Education Excellence Through Vision 2020, SI -XI, 35-49

Search via ReFindit


Alić, A., Agić, E., & Činjarević, M. 2017. The Importance of Store Image and Retail Service Quality in Private Brand Image-Building. Entrepreneurial Business and Economics Review, 5(1) https://doi.org/10.15678/EBER.2017.050102

Search via ReFindit


Andreassen, T. W., & Lindestad, B. 1998. The Effect of Corporate Image in the Formation of Customer Loyalty. Journal of Service Research, 1(1), 82-92. https://doi.org/10.1177/109467059800100107

Search via ReFindit


Belwal, R., & Belwal, S. 2017. Factors affecting store image and the choice of hypermarkets in Oman. International Journal of Retail & Distribution Management, 45(6), 587-607. https://doi.org/10.1108/IJRDM-06-2015-0086

Search via ReFindit


Bolton, R.N., Gustafsson, A., Tarasi, C.O., & Witell, L. 2022. Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters. Journal of Retailing, 98(2), 294-314. https://doi.org/10.1016/j.jretai.2021.03.004

Search via ReFindit


Cho, J.Y., & Lee, E.J. 2017. Impact of Interior Colors in Retail Store Atmosphere on Consumers' Perceived Store Luxury, Emotions, and Preference. Clothing and Textiles Research Journal, 35(1), 33-48. https://doi.org/10.1177/0887302X16675052

Search via ReFindit


de Cosmo, L.M., Piper, L. Nataraajan, R., & Petruzzellis, L. 2022. The effects of circular format on store patronage: An Italian perspective. Journal of Business Research, 140, 430-438. https://doi.org/10.1016/j.jbusres.2021.11.013

Search via ReFindit


Faria, S., Carvalho, J.M.S., & Vale, V.T. 2022. Service quality and store design in retail competitiveness. International Journal of Retail & Distribution Management, 50(13), 184-199. https://doi.org/10.1108/IJRDM-01-2022-0005

Search via ReFindit


General Authority for Statistics https://www.stats.gov.sa/en

Search via ReFindit


Graciola, A.P., Toni, D.D., Milan, G.S., & Eberle, L. 2020. Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores. The Journal of Retailing and Consumer Services, 55, 102117 https://doi.org/10.1016/j.jretconser.2020.102117

Search via ReFindit


Grewal, D., Baker, J., Levy, M., & Voss, G.B. 2003. The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing, 79(4) 259-268. https://doi.org/10.1016/j.jretai.2003.09.006

Search via ReFindit


Hanaysha, J.E., Al Shaikh, M.E., & Alzoubi, H.M. 2021. Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market. International Journal of Service Science Management Engineering and Technology, 12(6), 4. https://doi.org/10.4018/IJSSMET.2021110104

Search via ReFindit


Hilal, M.I.M. 2020. Factors affecting store loyalty of retail supermarket stores: customers' perspective. Middle East Journal of Management, 7(4), 380-400. https://doi.org/10.1504/MEJM.2020.108078

Search via ReFindit


Hiremath, S., Panda, A., Prashantha, C., & Pasumarti, S.S. 2022. An empirical investigation of customer characteristics on retail format selection - a mediating role of store image. Journal of Indian Business Research Early Access https://doi.org/10.1108/JIBR-04-2022-0090

Search via ReFindit


Jinfeng, W., & Zhilong, T. 2009. The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets. Journal of Retailing and Consumer Services, 16(6), 486-494. https://doi.org/10.1016/j.jretconser.2009.08.002

Search via ReFindit


Johar, V. & Sharma, A. 2022. In-Store Technology for Store Positioning and Store Loyalty. NMIMS Management Review, 30(1), 100-119. https://doi.org/10.53908/NMMR.300106

Search via ReFindit


Maslakci, A., & Yesilada, F., & Yesilada, T. 2021. The moderating role of shopping frequency on the relationship between store image and satisfaction: evidence from Cyprus. International Journal of Business, 26(2).

Search via ReFindit


Monsha'at. https://www.monshaat.gov.sa/en/about

Search via ReFindit


Ndengane, R.M., Mason, R.B., & Mutize, M. 2021. The influence of store atmospherics on customers' satisfaction at selected South African retail outlets. Innovative Marketing, 17(1), 26-39. .2021.03 https://doi.org/10.21511/im.17(1)

Search via ReFindit


Pavlic, I., Vojvodic, K., & Puh, B. 2022. Customer satisfaction with retail store attributes: findings from the Croatian food retailing. Ekonomska Misao I Praksa-Economic Thought and Practice, 30(1), 57-76. https://doi.org/10.17818/EMIP/2021/1.3

Search via ReFindit


Saudi Gazette (Okaz) https://saudigazette.com.sa/

Search via ReFindit


Shamsher, R. 2014. Relationship between Store Characteristics and Store Loyalty: An Explorative Study. International Journal of Economics and Empirical Research, 2(11), 431-442.

Search via ReFindit


Theodoridis, P., & Chatzipanagiotou, K. 2009, Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece. European Journal of Marketing, 43(5/6), 708-734. https://doi.org/10.1108/03090560910947016

Search via ReFindit


Thomas, L. Powers, Th.L., Jack, E.P., & Choi, S. 2018. Price And Quality Value Influences On Discount Retail Customer Satisfaction And Loyalty. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 31 https://jcsdcb.com/index.php/JCSDCB/article/view/252

Search via ReFindit


Trevino, R, & Trevino, E. (2021). Analysis between store image and customer satisfaction in transnational retail stores in the self-service sector. Estudios Gerenciales, 37(161), 556-565. https://doi.org/10.18046/j.estger.2021.161.4293

Search via ReFindit


Tweni, A., Tlapana, T. 2021. The Influence of Online Advertising on Purchasing Patterns of Customers in the Eastern Cape. Global Media Journal, 19(40)

Search via ReFindit


Vukadin, A., Lemoine, J.F., & Badot, O. 2019. Store artification and retail performance. Journal of Marketing Management, 35(7-8), 634-661. https://doi.org/10.1080/0267257X.2019.1583681

Search via ReFindit


Watanabe, E.A., Morais, D., Lima-Filho, Oliveir, D., & Torres, C.V. 2013. Store Image Attributes and Customer Satisfaction in Supermarkets in Campo Grande-MS. Revista Brasileira de Marketing, 12(04), 85-107. https://doi.org/10.5585/remark.v12i4.2561

Search via ReFindit