Articles

Initiatives in sustaining the individual economic sustainability among the absolute urban poor communities

Mohamad Faizal Ramli, Aslan Amat Senin, Muhammad Majid

524    553

Influencer marketing: impact of authenticity on customer purchase intentions

Chaudhry Kashif Mahmood, Harcharanjit Singh, Tayyiba Khalil, Faisal Aftab, Hina Khan, Imran Manzoor, Kashif Ahmed Abdulhayee

2160    1344

Big data analytics adoption via lenses of Technology Acceptance Model: empirical study of higher education

Ibrahim Youssef Alyoussef, Waleed Mugahed Al-Rahmi

5001    2266

An empirical investigation of adoption Big Data in higher education sustainability

Waleed Mugahed Al-Rahmi, Salem Alkhalaf

5085    2132

Factors influencing the intention behind mobile wallet adoption: perceptions of university students

Wasef Mater, Nasim Matar, Omar A. Alismaiel, Moteeb A. Al Moteri, Ibrahim Youssef Al Youssef, Waleed Mugahed Al-Rahmi

5142    2467