Title
Factors influencing the intention behind mobile wallet adoption: perceptions of university students
Abstract
The desire of students towards adopting the mobile wallet technology can be affected by various factors. The exploration of these factors and the discussion of the future uses of this technology among university students are the targets of this study. The conceptual model employs the unified theory of acceptance and use of technology besides the self-efficacy construct in this research. Primary data was collected online by surveying 389 university students. The model was subsequently validated by employing the structural equation model. From the results obtained, the intention of students in the utilization of mobile wallet technology are largely affected by trust, self-efficacy, facilitating conditions (FC), hedonic motivation (HM), effort expectation (EE), performance expectation (PE), social influence (SI) and price value (PV). This research’s findings highlight the most significant factors in determining the intention behind mobile wallet technology utilization. The developed model is an appropriate research model to explore mobile wallet technology among students. This model focuses on students from private universities, which may limit its universality. The results of this analysis can benefit multiple institutions that use mobile wallet technology as a part of their services, such as banks, financial organizations and mobile payment system suppliers. Factors influencing customers’ intention behind adopting the latest technology-related services in developing countries are not sufficiently reported in the literature. This research paper can be considered the first to examine the intention behind the utilization of mobile wallets in developing countries.
Keywords
mobile wallet, unified theory of acceptance and use of technology, self-efficacy, customer intention, structural equation modeling
JEL classifications
D14 , D91
URI
http://jssidoi.org/jesi/article/881
DOI
Pages
447-461
Funding
This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License
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