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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2022-01-18  |  Accepted: 2022-03-04  |  Published: 2022-03-30

Title

Big data analytics adoption via lenses of Technology Acceptance Model: empirical study of higher education


Abstract

The goal of this study was to establish a model to quantify the adoption of big data in relation to education and to translate the adoption of big data in literature into the educational context. This study hypothesizes that encouraging situations, perceived risk, perceived usefulness, perceived ease of use influence the attitude of the students towards use and the intention to use behavior, in turn impacting the adoption of big data in education, this research used the Technology Acceptance Methodology (TAM) model. Through analyzing 282 university students, the present thesis followed quantitative data collection along with analysis procedures. Therefore, the responses of students were grouped into seven testing constructs and evaluated to understand their adoption influence. Accordingly, data were subsequently quantitatively analysed utilising Structure Equation Modelling (SEM). The findings revealed that facilitating conditions, perceived risk, perceived usefulness, perceived ease of use were important determinants of the attitude of students towards use and behavioral intention to use big data, and 71.2% of acceptance was also significant for the attitude of students towards use and behavioral intention to use big data.


Keywords

big data adoption, Technology Acceptance Model (TAM), empirical study


JEL classifications

I21 , I25


URI

http://jssidoi.org/jesi/article/956


DOI


Pages

399-413


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Alyoussef, Ibrahim Youssef
King Faisal University, Al Hofuf, Saudi Arabia https://mportal.kfu.edu.sa
Articles by this author in: CrossRef |  Google Scholar

Al-Rahmi, Waleed Mugahed
Universiti Teknologi Malaysia, Johor Bahru, Malaysia https://www.utm.my
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

9


Number

3


Issue date

March 2022


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2219  |  PDF downloads: 938

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