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Entrepreneurship and Sustainability Issues Open access
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Articles

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

3681    4244

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DOI 10.9770/jesi.2023.10.3(1)

Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy

6175    2486

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DOI 10.9770/jesi.2020.8.1(5)
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