ESC

Clarivate

JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2024) 1.3 Q3
Journal Citation IndicatorTM (2024) 0.26 Q4

Articles

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

3681    4244


Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy

6175    2486