Articles

Sustaining luxury brand presence across different generations: strategies to enduring distinction and growth

Beatriz Fonseca, Álvaro Carrasco Aguilar, Orlando Lima Rua, Ziwei Shu

633    696

Differences in sustainable nutrition behaviour of different generations of Czech consumers

Eva Jaderná, Alena Srbová

2909    1413

Bitcoin price as one of basic cryptocurrencies in relation to the basic stock market's indicators

Antonín Korauš, Miroslav Gombár, Alena Vagaská, Radovan Bačík, Peter Korba, Filip Černák

4012    2817

Website quality factor as a multidimensional construct and its impact on the use of e-banking

Radovan Bačík, Beata Gavurova, Igor Fedorko, Richard Fedorko

4227    2233

The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context

Ahmed S. Ajina

13473    4614

Effects of consumer behaviour on innovations in fast food industry

Mindaugas Laužikas, Hailee Tindale, Lukas Tranavičius, Emilis Kičiatovas

6701    4016