Articles

Initiatives in sustaining the individual economic sustainability among the absolute urban poor communities

Mohamad Faizal Ramli, Aslan Amat Senin, Muhammad Majid

437    458

Influencer marketing: impact of authenticity on customer purchase intentions

Chaudhry Kashif Mahmood, Harcharanjit Singh, Tayyiba Khalil, Faisal Aftab, Hina Khan, Imran Manzoor, Kashif Ahmed Abdulhayee

2028    1246

Big data analytics adoption via lenses of Technology Acceptance Model: empirical study of higher education

Ibrahim Youssef Alyoussef, Waleed Mugahed Al-Rahmi

4894    2211

An empirical investigation of adoption Big Data in higher education sustainability

Waleed Mugahed Al-Rahmi, Salem Alkhalaf

4969    2088

Factors influencing the intention behind mobile wallet adoption: perceptions of university students

Wasef Mater, Nasim Matar, Omar A. Alismaiel, Moteeb A. Al Moteri, Ibrahim Youssef Al Youssef, Waleed Mugahed Al-Rahmi

5008    2410