Articles

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2387    1599

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

1987    1213

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1668    2071

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2688    1416

Cryptocurrency price forecasting: a comparative analysis of autoregressive and recurrent neural network models

Joana Katina, Igor Katin, Vera Komarova

2485    1478

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2311    1405

Applying artificial intelligence in the logistics sector of Lithuania: prospects and opportunities

Nikolaj Ambrusevič, Živilė Gomienė

2687    1317

Employee turnover: causes and retention strategies

Kristina Samašonok

6475    2677

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2471    1340

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

3111    1565