Articles

Differences in sustainable nutrition behaviour of different generations of Czech consumers

Eva Jaderná, Alena Srbová

581    250

Building a career in marketing communication in a sustainable development era: which key competencies are required?

Radim Dušek

699    282

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

1293    468

Innovation of the production process of engineering companies in relation to business portfolio

Milan Talíř, Jarmila Straková

670    359

Fairtrade products in retail chains: Case study in the Czech Republic

Alena Srbová, Nikola Sagapova

892    346

Changes in employee motivation for education in companies before and during the Covid-19 pandemic

Iva Klementová, Zdeněk Caha, Tomáš Mrhálek

735    359

A fuzzy evaluation model of manufacturing machinery in terms of sustainable business

Simona Hašková, Marek Vochozka, Jiří Kučera

571    343

The degree of use of motivational factors depending on the sector and size of enterprises

Michal Tlustý, Iveta Kmecová

1348    463

Stock price trend of selected companies applying the principles of circular economy

Jakub Horák, Pavel Rousek, Václav Opálka

1335    428

Impact of selected financial indicators on a company's reputation

Róbert Világi, Michal Konečný, Michal Ruschak

901    451