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Entrepreneurship and Sustainability Issues Open access
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Articles

Influencer marketing: impact of authenticity on customer purchase intentions

Chaudhry Kashif Mahmood, Harcharanjit Singh, Tayyiba Khalil, Faisal Aftab, Hina Khan, Imran Manzoor, Kashif Ahmed Abdulhayee

2026    1244

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DOI 10.9770/t8692335355
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