Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

739    559

Role of blockchain technology in green banking

Margarita Išoraitė, Gediminas Dubauskas

1005    617

Research on outcomes of collaborative online international learning project at Vilniaus Kolegija/Higher Education Institution

Nikolaj Ambrusevič, Margarita Išoraitė

1804    984

User experience design in the context of experiential marketing

Gintarė Gulevičiūtė, Margarita Išoraitė

2095    1101

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2387    1599

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

1986    1213

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1668    2071

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2688    1416

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2311    1405

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2470    1340