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Entrepreneurship and Sustainability Issues Open Access
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Received: 2016-08-20  |  Accepted: 2016-10-10  |  Published: 2016-12-30

Title

Sustainability of community’s entrepreneurship: case of floating market at Ladmayom


Abstract

Ladmayom Market was created in 2003 by a community leader as an effort of sustaining the existing orchard to gain additional income among the villagers, and to maintain the existing life styles. Over a decade, the flea market was expanded around the original community floating market. Ladmayom Market, a one-man originated project, is currently a large market belonging to various land owners. The expansion of the market is sprawled according to the plot of lands. Because of this condition, the sustainability of the market declines as a whole due to its mixed up circulation, unpleasant patches of abandoned selling stalls, unequal business opportunity for merchants in some zones and lack of precise directions so that the customers easily lose their ways. Hence, this research regarded as a guide recommends a short term plan to sustain the community floating market by creating a better wayfinding. Its final result from all stakeholders who participated in public meeting and field survey is composed of directory, directional signs and other necessary categories for the market.


Keywords

floating market, stakeholders participation, community, entrepreneurship, short term plan, wayfinding, sustainability


JEL classifications

M20 , M21


URI

http://jssidoi.org/jesi/article/98


DOI


Pages

211-219


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Boonyachut, Supawadee
King Mongkut’s University of Technology Thonburi, Bankok, Thailand http://global.kmutt.ac.th
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

4


Number

2


Issue date

December 2016


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References