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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2019-12-18  |  Accepted: 2020-06-25  |  Published: 2020-09-30

Title

Increasing customer focus in metal trading


Abstract

Customer focus is a diverse and multifaceted concept and is an important element of organizational culture, closely related to the marketing function. Its various components are more significant for companies and have a different impact on formation of their customer orientation. The identification of the CF elements that are significant in managing consumer expectations in this context of distribution helps companies focus on specific characteristics, which means being more efficient and resonating with the largest number of target market customers. This article is part of a study to increase the level of corporate bonds in metal trading, and was carried out at enterprises of Kazakhstan, in the metal business.


Keywords

customer focus, satisfaction, CRM, loyalty, commitment, services


JEL classifications

M30 , M10 , L90


URI

http://jssidoi.org/jesi/article/642


DOI


Pages

604-617


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Islamgaleyev, Arman
VUZF University (Higher School of Insurance and Finance), Sofia, Bulgaria https://vuzf.bg
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Petrova, Mariana
St. Cyril and St. Methodius University of Veliko Turnovo, Veliko Tarnovo, Bulgaria http://www.uni-vt.bg
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Kurenkeyeva, Gulnara
Almaty Management University, Almaty, Kazakhstan http://www.almau.edu.kz
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Shalbayeva, Sholpan
Almaty Management University, Almaty, Kazakhstan http://www.almau.edu.kz
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Kadirbergenova, Aizhan
Almaty Management University, Almaty, Kazakhstan http://www.almau.edu.kz
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Journal title

Entrepreneurship and Sustainability Issues

Volume

8


Number

1


Issue date

September 2020


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References