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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2019-09-15  |  Accepted: 2020-02-10  |  Published: 2020-06-30

Title

Marketing positioning of countries in the field of innovations: questions and answers


Abstract

This article addresses the issues of the marketing positioning of countries in the field of innovations. To date, the level of development and dynamism of the innovation sphere form the basis for the country's sustainable economic growth. The concept of "innovation" is closely related to the concepts of "novation", "invention", and "discovery", which are the products of creativity. The paper examines some of the basic marketing characteristics of such countries as Japan, China, South Korea, India, and Russia. The authors hypothesize and prove that if a country chooses to focus on education and high technologies in its development, it can ensure high development of the national information and communication technologies. They also selected and evaluated the indicators of innovative development for these countries. Based on the correlation-regression analysis, the initial hypothesis was confirmed.


Keywords

marketing positioning of countries, creating an innovative economy, diagnostics of marketing positioning


JEL classifications

O30 , O32


URI

http://jssidoi.org/jesi/article/557


DOI


Pages

2851-2862


Funding

The authors express their gratitude to the RFBR grant No. 18-07-00275.2018 "Designing a convergent technology for intellectual support of management decisions on an interdisciplinary basis".

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Danko, Tamara P.
Plekhanov Russian University of Economics, Moscow, Russian Federation http://www.rea.ru
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Kiselev, Vladimir M.
Plekhanov Russian University of Economics, Moscow, Russian Federation http://www.rea.ru
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Chaykovskaya, Lyubov A.
Plekhanov Russian University of Economics, Moscow, Russian Federation http://www.rea.ru
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Smelov, Pavel A.
Plekhanov Russian University of Economics, Moscow, Russian Federation http://www.rea.ru
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Gorokhova, Anna E.
V.A. Trapeznikov Institute of Control Sciences, Moscow, Russian Federation http://mlsd.info
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Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

4


Issue date

June 2020


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2673  |  PDF downloads: 1376

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