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Entrepreneurship and Sustainability Issues Open Access Q1
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Received: 2019-02-15  |  Accepted: 2019-08-10  |  Published: 2019-09-30

Title

Evaluation of competitiveness factors of insurance companies


Abstract

The effective functioning of the insurance market is one of the internal factors of the progressive development of the domestic economy. The role of insurance is constantly increasing, because insurance reduces risks in all spheres of economic activity, guarantees the preservation of income and savings, provides the ability to use the available funds of the insurance fund as an additional source of investment. Comparative analysis of the concepts of competitiveness and existing methods of assessing the level of competitiveness suggests that the concept of competitiveness is perceived by many scientists, experts, is ambiguous, has a rather broad interpretation. At the present stage, in the conditions of integration, a study of the competitiveness of insurance companies is relevant. This article discusses the theoretical aspects of ensuring the competitiveness of insurance companies, in particular, gives a generalized description of the concept of competitiveness, considers a methodology for assessing the competitive advantages of insurance companies, identifies factors and basic conditions for its provision. Benefits of insurance organizations through a “polygon is competitive STI "demonstrates the competitive position of companies in the market of insurance uslug. On the basis of this methodology analyzes Kazakh activity of insurance companies, determined by their development problems and propose a set of measures aimed at solving problems that are fundamentally important for the successful operation of insurance companies.


Keywords

insurance, risk, assessment, competetiveness


JEL classifications

G22 , G32


URI

http://jssidoi.org/jesi/article/398


DOI


Pages

704-713


Funding

This research was supported by the project, which has received funding from the Kazakhstan Ministry of Education and Science under the grant of “Best teacher of the university - 2018”

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Serikova, Gulzira
Karaganda Economic University of Kazpotrebsoyuz, Karaganda, Kazakhstan https://www.keu.kz
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Orynbassarova, Yerkenazym
Karaganda Economic University of Kazpotrebsoyuz, Karaganda, Kazakhstan https://www.keu.kz
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Kuzgibekova, Svetlana
Karaganda Economic University of Kazpotrebsoyuz, Karaganda, Kazakhstan https://www.keu.kz
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Yessymkhanova, Zeinegul
Karaganda Economic University of Kazpotrebsoyuz, Karaganda, Kazakhstan https://www.keu.kz
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Tatiyeva, Galiya
Karaganda Economic University of Kazpotrebsoyuz, Karaganda, Kazakhstan https://www.keu.kz
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Omarova, Ainura
Karaganda Economic University of Kazpotrebsoyuz, Karaganda, Kazakhstan https://www.keu.kz
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Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

1


Issue date

September 2019


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

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References