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Entrepreneurship and Sustainability Issues Open Access Q1
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Received: 2019-01-16  |  Accepted: 2019-03-27  |  Published: 2019-06-30

Title

Towards the innovation-focused industry development in a climate of digitalization: the case of Russia


Abstract

Aims: the purpose of this paper is to determine, based on an analysis of innovation processes within industry, some of the key issues in and priorities for the management of the technological development of the national economy through the example of Russia. Results: the paper identifies some of the key trends in and characteristics of the development of Russia’s industrial complex and the potential for integrating it into the world economic system using the tools of marketing. The authors prove that in today’s realities it is advisable to develop appropriate organizational-economic forms of entrepreneurship to stimulate innovation activity. The paper identifies some of the key factors influencing investment processes in machinery manufacturing (workforce qualifications, production volume, dynamics of demand for the sector’s output, level of innovation activity within the sector, etc.). Conclusions: the paper identifies a set of key marketing tools for stimulating innovation processes within the industrial complex in a climate of the development of a digital economy in Russia by reference to different phases in the lifecycle of the innovation process. The authors identify the key focus of innovation activity, which is a focus on the creation of network added value. The paper brings forward a client-oriented model of expanded innovation process based on the building of technological chains by industrial companies.


Keywords

industrial complex, technological development, tools of marketing, digital economy, technological platforms


JEL classifications

O10 , O30


URI

http://jssidoi.org/jesi/article/328


DOI


Pages

1897-1906


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Pogodina, Tatiana Vitalievna
Financial University under the Government of the Russian Federation, Moscow, Russian Federation http://www.fa.ru
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Aleksakhina, Vera Grigoryevna
University of Technology, Korolyov, Moscow Oblast, Russian Federation http://unitech-mo.ru
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Burenin, Vladimir Arsenjevich
Moscow State Institute of International Relations, Moscow, Russian Federation https://mgimo.ru
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Polianova, Тatiana Nicolaevna
Moscow State Institute of International Relations, Moscow, Russian Federation https://mgimo.ru
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Yunusov, Lenar Albertovich
Moscow State Institute of International Relations, Moscow, Russian Federation https://mgimo.ru
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Journal title

Entrepreneurship and Sustainability Issues

Volume

6


Number

4


Issue date

June 2019


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

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References