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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2014-06-15  |  Accepted: 2014-08-10  |  Published: 2014-09-30

Title

ICT and entrepreneurship: social network marketing


Abstract

The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing and social marketing strategy. The social network has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. They started their Internet businesses from the scratches, found a niche and built their success. Developing a successful social network marketing strategy is an essential part of online successs and one of preconditions of successful entrepreneurship. In order to succeed, you must develop and implement a strategic plan that includes all of the following constituents: a great product, a website specifically designed to sell, a good marketing strategy. The paper provides overview of contemporary practices of suggest generalizations.


Keywords

Information and communications technology (ICT), entrepreneurship, social network, marketing, social network marketing


JEL classifications

M31 , M37


URI

http://jssidoi.org/jesi/article/31


DOI


Pages

19-29


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Išoraitė, Margarita
Vilniaus Kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

2


Number

1


Issue date

September 2014


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References