Received: 2017-03-15  |  Accepted: 2017-07-25

Title

Economic trends of business actors on daily newspaper market: case of the Slovak Republic


Abstract

Since 1989, daily press in Slovakia has been characterised by dynamic development, reflected, besides others, in a number of systemic changes, ownership relationships, typology, contents, circulations, readership, prices, advertising volumes or the number of dailies. Over the last years, the development of daily newspapers has been affected not only by legislation and economic impact (business environment, effects of the financial crisis, purchasing power of population, etc.) but also revolution in social habits of people resulting from the development of information and communications technology. The main objective of the research study is to analyse trends on the Slovak daily newspaper market between 2000 and 2014, focusing on analysing the development of the number of national dailies, their average price and advertising volume as independent variables and their overall single average circulation as a dependent variable and finding relationships between selected variables.


Keywords

periodicals, Slovakia, daily, terminology, history, typology, legislation, market, circulation, price, advertising


JEL classifications

M21


URI

http://jssidoi.org/jesi/article/135


DOI

10.9770/jesi.2017.5.1(7)


Pages

91-104


Funding

The paper is the output of a scientific project IGA no. 3/2017 „Development of international business and international management in the conditions of globalization” (Funder: VSEMvs IGA VSEMvs, i.e. School of Economics and Management in Public Administration)

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Lincényi, Marcel
College of Public Administration Economics and Management, Bratislava, Slovakia http://www.vsemvs.sk
Articles by this author in: CrossRef |  Google Scholar

Fabuš, Michal
College of Public Administration Economics and Management, Bratislava, Slovakia http://www.vsemvs.sk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

5


Number

1


Issue date

September 2017


Issue DOI

10.9770/jesi.2017.5.1


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 188  |  PDF downloads: 98

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