Received:
2017-03-15 | Accepted:
2017-07-25 | Published:
2017-09-29
Title
Economic trends of business actors on daily newspaper market: case of the Slovak Republic
Abstract
Since 1989, daily press in Slovakia has been characterised by dynamic development, reflected, besides others, in a number of systemic changes, ownership relationships, typology, contents, circulations, readership, prices, advertising volumes or the number of dailies. Over the last years, the development of daily newspapers has been affected not only by legislation and economic impact (business environment, effects of the financial crisis, purchasing power of population, etc.) but also revolution in social habits of people resulting from the development of information and communications technology. The main objective of the research study is to analyse trends on the Slovak daily newspaper market between 2000 and 2014, focusing on analysing the development of the number of national dailies, their average price and advertising volume as independent variables and their overall single average circulation as a dependent variable and finding relationships between selected variables.
Keywords
periodicals, Slovakia, daily, terminology, history, typology, legislation, market, circulation, price, advertising
JEL classifications
M21
URI
http://jssidoi.org/jesi/article/135
DOI
HAL
Pages
91-104
Funding
The paper is the output of a scientific project IGA no. 3/2017 „Development of international business and international management in the conditions of globalization” (Funder: VSEMvs IGA VSEMvs, i.e. School of Economics and Management in Public Administration)
This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License
Journal title
Entrepreneurship and Sustainability Issues
Volume
5
Number
1
Issue date
September 2017
Issue DOI
ISSN
ISSN 2345-0282 (online)
Publisher
VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania
Cited
Article views & downloads
HTML views: 3835 | PDF downloads: 2273
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