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Entrepreneurship and Sustainability Issues Open Access
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Received: 2016-11-15  |  Accepted: 2017-02-20  |  Published: 2017-06-30

Title

The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article


Abstract

The main aim of the article is to identify the optimum measures of the innovativeness of providers of health tourism services. Two detailed objectives were set out: the identification of the measures of innovative activities and the identification of the measures of the effects of innovative activities implemented by respondents. The measurement covered two areas: the involvement in innovative activities and the effects of these activities. Two research hypotheses were verified: Hypothesis 1 – The optimum measure of the involvement of providers of health tourism services in innovative activities is a separate budget earmarked for the implementation of innovations; Hypothesis 2 - The optimum measure of the effects of innovations introduced is a higher number of commercial tourists using the services of a given enterprise. 438 providers of health tourism services in Poland took part in the research with using methods of a diagnostic survey and a telephone interview. An adequacy matrix was used to analyse the 15 innovation measures selected in an expert (Delphi) survey. As a result five optimum measures were determined, the most important of which was the elaboration of a strategy for introducing innovation and a higher number of tourists as the effect of innovative activities.


Keywords

innovations, service innovativeness, tourism, health tourism


JEL classifications

O31 , I15


URI

http://jssidoi.org/jesi/article/114


DOI


Pages

400-420


Funding

The project has been financed with the resources of the National Science Centre (Poland) granted on the basis of the decision No. DEC-2013/11/B/HS4/02138

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Panfiluk, Eugenia
Bialystok University of Technology, Bialystok, Poland http://pb.edu.pl
Articles by this author in: CrossRef |  Google Scholar

Szymańska, Elżbieta
Bialystok University of Technology, Bialystok, Poland http://pb.edu.pl
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

4


Number

4


Issue date

June 2017


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 419  |  PDF downloads: 295

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