ESC
Clarivate

 
Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2023-03-15  |  Accepted: 2023-08-02  |  Published: 2023-09-30

Title

From cleaner production to green competitive advantage: evidence from Egypt


Abstract

The study investigates the green competitive advantage in the Egyptian business environment. A qualitative analysis used primary data from the first quarter of 2023. It allowed us to answer the questions that tackle the motives of cleaner production, the reflection of cleaner output on the green brand image, and estimate the impact of the green brand image on the competitive advantage. The study found a mediating role of a green brand image between cleaner production and green competitive advantage. In addition, the significant motives for cleaner production at Egyptian companies were regulatory rules, consumer pressures, and green creativity. Finally, a green brand image substantially reinforces the green competitive advantage of Egyptian companies. The results may be instrumental for companies seeking a faster transition towards green competitive advantage.


Keywords

cleaner production, green brand image, green competitive advantage, emerging countries, Egypt


JEL classifications

Q50


URI

http://jssidoi.org/jesi/article/1105


DOI


Pages

81-97


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Aly Hussien Aly Abdou, Shereen
Helwan University, Helwan, Egypt https://www.helwan.edu.eg
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

1


Issue date

September 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 399  |  PDF downloads: 306

References


Ali, M., Ullah, S., Ahmad, M. S., Cheok, M. Y., & Alenezi, H. (2023). Assessing the impact of green consumption behavior and green purchase intention among Millennials toward Sustainable Environment. Environmental Science and Pollution Research, 30(9), 23335-23347. https://doi.org/10.1007/s11356-022-23811-1

Search via ReFindit


Alves, P. M., & Rozenfeld, H. (2022). Motives for adopting cleaner production in Brazilian manufacturing companies: An exploratory study. Journal of Cleaner Production, 339, 130728. https://doi.org/10.1016/j.jclepro.2021.130728

Search via ReFindit


Ambec, S. (2017). Gaining competitive advantage with green policy. Green Industrial Policy. Concept, Policies, Country Experiences, 38-50.‏ in Green Industrial Policy. Concept, Policies, Country Experiences, T. Altenburg, and C. Assmann (eds.), UN Environment, chapter 3, 2017 https://www.tse-fr.eu/chapters/gaining-competitive-advantage-green-policy

Search via ReFindit


Amores-Salvadó, J., Martín-de Castro, G., & Navas-López, J. E. (2014). Green corporate image: Moderating the connection between environmental product innovation and firm performance. Journal of Cleaner Production, 83, 356-365. https://doi.org/10.1016/j.jclepro.2014.07.059

Search via ReFindit


Behnam, S., Cagliano, R., & Grijalvo, M. (2018). How should firms reconcile their open innovation capabilities for incorporating external actors in innovations aimed at sustainable development? Journal of Cleaner Production, 170 (January), 950e965. https://doi.org/10.1016/j.jclepro.2017.09.168

Search via ReFindit


Bekk, M., Sporrle, M., Hedjasie, R., & Kerschreiter, R. (2016). Greening the competitive advantage: antecedents and consequences of green brand equity. Quality & Quantity, 50(4), 1727e1746. https://doi.org/10.1007/s11135-015-0232-y

Search via ReFindit


Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model. Journal of Cleaner Production, 95, 332e340. https://doi.org/10.1016/j.jclepro.2015.02.042

Search via ReFindit


Bledow, R., Frese, M., Anderson, N., Erez, M., & Farr, J. (2009a). A dialectic perspective on innovation: conflicting demands, multiple pathways, and ambidexterity. Industrial and Organizational Psychology, 2(3), 305e337. https://doi.org/10.1111/j.1754-9434.2009.01154.x

Search via ReFindit


Bledow, R., Frese, M., Anderson, N., Erez, M., & Farr, J. (2009b). Extending and refining the dialectic perspective on innovation: there is nothing as practical as a good theory; nothing as theoretical as a good practice. Industrial and Organizational Psychology, 2(3), 363e373. https://doi.org/10.1111/j.1754-9434.2009.01161.x

Search via ReFindit


Chen, Y.-S., Lai, S.-B., & Wen, C.-T. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331e339. https://doi.org/10.1007/s10551-006-9025-5

Search via ReFindit


Chuang, H. M., & Chen, C. I. (2023). The Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media. Sustainability, 15(2), 1291. https://doi.org/10.3390/su15021291

Search via ReFindit


D'Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green products and corporate strategy: an empirical investigation. Society and Business Review, 1(2), 144-157. ‏ https://doi.org/10.1108/17465680610669825

Search via ReFindit


Dai, J., Cantor, D.E., & Montabon, F.L. (2017). Examining corporate environmental proactivity and operational performance: a strategy-structure-capabilities-performance perspective within a green context. International Journal of Production Economics, 193, 272e280. https://doi.org/10.1016/j.ijpe.2017.07.023

Search via ReFindit


Donaldson, T., & Preston, L.E. (1995). The stakeholder theory of the corporation: concepts, evidence, and implications. The Academy of Management Review, 20(1), 65e91. https://doi.org/10.5465/amr.1995.9503271992

Search via ReFindit


Esmaeili, A., Sepahvand, A., Rostamzadeh, R., Joksiene, I., & Antucheviciene, J. (2017). Effect of integration of green constructs and traditional brand constructs on customers' green purchase intention. E+M. Ekonomie a Management = Economics and Management, 219e237. http://hdl.handle.net/11025/26302

Search via ReFindit


Esty, D., & Winston, A. (2009). Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. John Wiley & Sons.

Search via ReFindit


Famiyeh, S., Adaku, E., Amoako-Gyampah, K., Asante-Darko, D., & Amoatey, C.T. (2018). Environmental management practices, operational competitiveness and environmental performance: empirical evidence from a developing country. Journal of Manufacturing Technology Management, 29(3), 588e607. https://doi.org/10.1108/JMTM-06-2017-0124

Search via ReFindit


Feng, H., Liu, X., & Li, X. (2022). Drivers and barriers of cleaner production adoption in Chinese manufacturing firms: A survey-based study. Journal of Cleaner Production, 337, 130813. https://doi.org/10.1016/j.jclepro.2021.130813

Search via ReFindit


Freeman, R.E. (1984). Strategic Management: A Stakeholder Approach. Pittman, Marshfield.

Search via ReFindit


Gao, Y., Wang, J., & Yang, S. (2022). The motives and challenges of adopting cleaner production in Chinese manufacturing firms. Journal of Cleaner Production, 344, 130219. https://doi.org/10.1016/j.jclepro.2021.130219

Search via ReFindit


Hanaysha, J., Hilman, H., & Abdul-Ghani, N.H. (2014). Direct and indirect effects of product innovation and product quality on brand image: empirical evidence from automotive industry. International Journal of Scientific and Research Publications, 4(11), https://doi.org/10.5539/ass.v11n10p94

Search via ReFindit


Hart, S.L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986e1014. https://doi.org/10.5465/amr.1995.9512280033

Search via ReFindit


Helfat, C.E., & Martin, J.A. (2015). Dynamic managerial capabilities: review and assessment of managerial impact on strategic change. Journal of Management, 41(5), 1281e1312. https://doi.org/10.1177/0149206314561301

Search via ReFindit


Hu, J., Wu, H., & Ying, S. X. (2022). Environmental regulation, market forces, and corporate environmental responsibility: Evidence from implementing cleaner production standards in China. Journal of Business Research, 150, 606-622. https://doi.org/10.1016/j.jbusres.2022.06.049

Search via ReFindit


Huang, J.-W., Li, Y.-H., & Yen, M.-T. (2016a). The relationship between green innovation and business performance-the mediating effect of brand image. Sansia, 13(1), 89e118 https://www.proquest.com/openview/7b131ab412a6618c521cf86e1b3fa7d0/1?cbl=236247&pq-origsite=gscholar

Search via ReFindit


Huang, X.-X., Hu, Z.-P., Liu, C.-S., Yu, D.-J., & Yu, L.-F. (2016b). The relationships between regulatory and customer pressure, green organizational responses, and green innovation performance. Journal of Cleaner Production, 112 (January), 3423e3433. https://doi.org/10.1016/j.jclepro.2015.10.106

Search via ReFindit


Jones, A., & Smith, B. (2020). The role of sustainability in gaining a competitive advantage. Journal of Sustainable Business, 15(3), 78-94.

Search via ReFindit


Junior, S.S.B., da Silva, D., Gabriel, M.L.D., & de Oliveira Braga, W.R. (2018). The influence of environmental concern and purchase intent in buying green products. Asian Journal of Behavioural Studies, 3(12), 183e193. https://doi.org/10.21834/ajbes.v3i12.134

Search via ReFindit


Kholaif, M. M. N. H. K., & Ming, X. (2023). COVID-19’s fear-uncertainty effect on green supply chain management and sustainability performances: The moderate effect of corporate social responsibility. Environmental Science and Pollution Research, 30(15), 42541-42562. https://doi.org/10.1007/s11356-022-21304-9

Search via ReFindit


Kim, Y., Lee, D., & Kim, J. (2022). Motives for adopting cleaner production in the Korean manufacturing industry: A mixed-methods approach. Journal of Cleaner Production, 340, 130845. https://doi.org/10.1016/j.jclepro.2021.130845

Search via ReFindit


Kumar, P., & Ghodeswar, B.M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence & Planning, 33 (3), 330e347. https://doi.org/10.1108/MIP-03-2014-0068

Search via ReFindit


Li, W., Bhutto, T. A., Xuhui, W., Maitlo, Q., Zafar, A. U., & Bhutto, N. A. (2020). Unlocking employees' green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation. Journal of Cleaner Production, 255, 120229. https://doi.org/10.1016/j.jclepro.2020.120229

Search via ReFindit


Meng, J., Murad, M., Li, C., Bakhtawar, A., & Ashraf, S. F. (2023). Green Lifestyle: A Tie between Green Human Resource Management Practices and Green Organizational Citizenship Behavior. Sustainability, 15(1), 44. https://doi.org/10.3390/su15010044

Search via ReFindit


Miller, C. D., & Thompson, E. R. (2019). Leveraging green strategies for market success. Strategic Management Journal, 41(2), 256-273.

Search via ReFindit


Moslehpour, M., Chau, K. Y., Du, L., Qiu, R., Lin, C. Y., & Batbayar, B. (2022). Predictors of green purchase intention toward eco-innovation and green products: evidence from Taiwan. Economic Research-Ekonomska Istraživanja, 36(2), 2121934. https://doi.org/10.1080/1331677X.2022.2121934

Search via ReFindit


Mugoni, E., Nyagadza, B., & Hove, P. K. (2023). Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Sustainable Technology and Entrepreneurship, 2(2), 100034. https://doi.org/10.1016/j.stae.2022.100034

Search via ReFindit


Nassar, N., & Tvaronavičienė, M. (2021). A systematic theoretical review on sustainable management for green competitiveness. Insights into Regional Development, 3(2), 267-281. https://doi.org/10.9770/IRD.2021.3.2(7)

Search via ReFindit


Novitasari, M., Wijaya, A. L., Agustin, N. M., Gunardi, A., & Dana, L. P. (2023). Corporate social responsibility and firm performance: Green supply chain management as a mediating variable. Corporate Social Responsibility and Environmental Management, 30(1), 267-276. https://doi.org/10.1002/csr.2353

Search via ReFindit


Oncioiu, I., Priescu, I., Banu, G. S., & Chirca, N. (2023). Green Consumers’ responses to integrated digital communication in the context of multichannel retail. Sustainability, 15(2), 1419. https://doi.org/10.3390/su15021419

Search via ReFindit


Piccinetti, L., Rezk, M.R.A., Kapiel, T.Y.S., Salem, N., Khasawneh, A., Santoro, D., & Sakr, M.M. (2023). Circular bioeconomy in Egypt: the current state, challenges, and future directions. Insights into Regional Development, 5(1), 97-112. http://doi.org/10.9770/IRD.2023.5.1(7)

Search via ReFindit


Ranaweera, K.G.N.U. (2022). Locating crime in the field of sustainability: a bibliometric mapping on "sustainability and crime" from 1995 – 2022. Insights into Regional Development, 4(4), 140-154. http://doi.org/10.9770/IRD.2022.4.4(8)

Search via ReFindit


Rehman, A., Irfan, M., Hameed, A., Saif, M. J., Qayyum, M. A., & Farooq, T. (2022). Chemical-free dyeing of cotton with functional natural dye: A pollution-free and cleaner production approach. Frontiers in Environmental Science, 10, 115. https://doi.org/10.3389/fenvs.2022.848245

Search via ReFindit


Ritter, A.M., Borchardt, M., Vaccaro, G.L., Pereira, G.M., & Almeida, F. (2015). Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106 (November), 507e520. https://doi.org/10.1016/j.jclepro.2014.11.066

Search via ReFindit


Robinson, L., & Brown, M. (2018). The financial implications of environmental sustainability. Journal of Environmental Economics and Management, 25(4), 108-125.

Search via ReFindit


Salah, S. I., Eltaweel, M., & Abeykoon, C. (2022). Towards a sustainable energy future for Egypt: A systematic review of renewable energy sources, technologies, challenges, and recommendations. Cleaner Engineering and Technology, 8, 100497. https://doi.org/10.1016/j.clet.2022.100497

Search via ReFindit


Sharma, V., Maheshkar, C., & Poulose, J. (2023). Green Supply Chain Management: Attaining Sustainable Competitive Advantage. In Emerging Trends in Decision Sciences and Business Operations (pp. 235-260). Routledge India. eBook ISBN 9781003315568

Search via ReFindit


Smithson, R., & Johnson, K. (2021). Greening the bottom line: Sustainable practices and financial performance. Journal of Business Ethics, 39(1), 72-89.

Search via ReFindit


Spielmann, N. (2021). Green is the new white: How virtue motivates green product purchase. Journal of Business Ethics, 173, 759-776. https://doi.org/10.1007/s10551-020-04493-6

Search via ReFindit


Tan, Z., Sadiq, B., Bashir, T., Mahmood, H., & Rasool, Y. (2022). Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust. Sustainability, 14(10), 5939. https://doi.org/10.3390/su14105939

Search via ReFindit


Wagdi, O., Afify, A. S., & Habib, A. F. (2022). The impact of social media marketing activities on green consumption intention: evidence from emerging countries. Entrepreneurship and Sustainability Issues, 10(1), 158-174. http://doi.org/10.9770/jesi.2022.10.1(8)

Search via ReFindit


Wahyuni, S. (2019). The influence of product innovation, brand image, and physical evidence to purchase decision and WOM of Starbucks in Jakarta. Middle East Journal of Management, 6(2), 123e138. https://doi.org/10.1504/MEJM.2019.097812

Search via ReFindit


Wang, D., Si, R., & Fahad, S. (2023). Evaluating the small and medium sized enterprises motivating factors and influencing barriers about adoption of green practices. Environment, Development and Sustainability, 25(4), 3029-3041. https://doi.org/10.1007/s10668-022-02166-0

Search via ReFindit


Wei, H., Fuqiang, Z., Yu, Z, Tracy, L. (2021). Green Human Resource Practice and Team Innovation Performance: Roles of Team Boundary-Spanning Behaviour and Responsible Leadership. Transformations in Business & Economics, Vol. 20, No 3C (54C), pp.585-604.

Search via ReFindit


Yasmeen, H., Wang, Y., Zameer, H., & Ismail, H. (2019). Modeling the role of government, firm, and civil society for environmental sustainability. International Journal of Agricultural and Environmental Information Systems, 10(2), 82e97. https://doi.org/10.4018/IJAEIS.2019040104

Search via ReFindit


Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing green competitive advantage through green production, creativity and green brand image: implications for cleaner production in China. Journal of Cleaner Production, 247, 119119.‏ https://doi.org/10.1016/j.jclepro.2019.119119

Search via ReFindit


Zameer, H., Wang, Y., Yasmeen, H. (2019). Transformation of firm innovation activities into brand effect. Marketing Intelligence & Planning, 37(2), 226e240. https://doi.org/10.1108/MIP-05-2018-0176

Search via ReFindit