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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2022-11-18  |  Accepted: 2023-01-30  |  Published: 2023-03-30

Title

The implementation of sustainable development goals through communication tools


Abstract

The article validates the assumptions of implementing sustainable development goals (SDGs) using communication tools from a theoretical point of view. The research investigates the possibilities of implementing the SDGs through communication tools. 198 respondents took part in the study. Analytical descriptive, quantitative and statistical methods were used. The quantitative research strategy (questionnaire survey) was used to determine respondents' attitudes towards the SDGs in the environmental, social and economic spheres, to identify their experiences of engaging with the SDGs and to explore the possibilities of managing the SDGs using communication tools. Quantitative data analysis was carried out by calculating the analysis of variance (ANOVA) and percentage distribution (frequency). The results showed that more than two-thirds of the respondents were self-critical about their efforts to engage with the SDGs, with an overall mean score of M = 4.81 out of a maximum of 10. The research also found that more than half of the respondents are sometimes influenced and encouraged to act by the information provided on sustainable development and its implementation, and almost a quarter of the respondents are strongly influenced by the information towards the implementation of sustainable development principles. This confirms the importance of communication as one of the possible solutions to the implementation of the SDGs and indicates the need to find more effective means of information to enable the use of the chosen means of communication to shape attitudes towards sustainable development by exploiting the potential of television and websites, which, according to respondents' assessments, are the most frequent means of receiving information on sustainable development processes. The research results also revealed the need to strengthen the social responsibility of organizations and organize courses and training, which, according to the participants, need to be sufficiently exploited in the context of the prerequisites for disseminating sustainable development objectives and their implementation. The research results will have a lasting value for the scientific debate on the impact of the communication tools used in the implementation of the SDGs and their practical implications for the provision of guidelines for the management of sustainable development processes through communication tools.


Keywords

sustainable development, social dimension, economic dimension, environmental dimension, communication tools


JEL classifications

M30 , M31


URI

http://jssidoi.org/jesi/article/1056


DOI


Pages

102-122


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Samašonok, Kristina
Vilniaus Kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Išoraitė, Margarita
Vilniaus Kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

10


Number

3


Issue date

March 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1033  |  PDF downloads: 395

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