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Entrepreneurship and Sustainability Issues Open access
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DOI 10.9770/jesi.2022.10.2(5)
Reference to this article should be made as follows:
Malaczewska, P.; Malaczewski, M. 2022. The trust dilemma - conclusions from a popular TV show, Entrepreneurship and Sustainability Issues 10(2): 81-92. https://doi.org/10.9770/jesi.2022.10.2(5)
Received: 2022-08-12  |  Accepted: 2022-10-25  |  Published: 2022-12-30

Title

The trust dilemma - conclusions from a popular TV show

Abstract

Trust in co-workers and business partners is an essential factor influencing the effectiveness of the production processes of goods and services and cooperation in the market. In this paper, we analyse trust using data from a natural experiment - the Polish edition of the TV game show "Who Wants to Be a Millionaire?". We verify differences in trust between women and men, between urban and rural residents, and the case of low- and high-stake games. Trust was analysed in two ways—trust in a group of strangers and trust in a friend selected earlier. The test for two populations' proportions is conducted. Study shows that women have greater trust than men in the cases of both types of trust. This result is different from those reported in most experimental studies. Women are also more trusting than men in the case of low-stake games, while in the case of high-stake games, the gender difference is blurred. To our best knowledge, this is the first study to use data from a TV show to analyse trust so far.

Keywords

natural experiment, trust, test for two populations' proportions, gender difference

JEL classifications

C12 , D91

URI

http://jssidoi.org/jesi/article/1013

DOI

DOI 10.9770/jesi.2022.10.2(5)

Pages

81-92

Funding

The research was financed by the Dean of the Faculty of Economics and Sociology of the University of Lodz under the Project for Young Researchers (No. B2211200002276.02)

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Malaczewska, Paulina
University of Lodz, Lodz, Poland https://www.uni.lodz.pl
Articles by this author in: CrossRef |  Google Scholar
Malaczewski, Maciej
University of Lodz, Lodz, Poland https://www.uni.lodz.pl
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

10

Number

2

Issue date

December 2022

Issue DOI

DOI 10.9770/jesi.2022.10.2

ISSN

ISSN 2345-0282 (online)

Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1075  |  PDF downloads: 414

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